Yes - we are aware that it's only October but they say that ‘Christmas starts in July’ when working in the hair and beauty industry. Retail sales can be a welcome boost to your salon's overall turnover and Christmas is the ultimate in retail opportunities. Everyone buys gifts for Christmas and using the relationships you develop with your regular clients, you can be the ultimate 'salesperson' without even really needing any skills in sales. You can make a hefty profit selling retail gift packs if you do it right. They already look great but you need to prepare a marketing plan well in advance if you want to make the most of them. Here are our TOP TIPS to maximise the retail sales in your salon:
We have 4 VOUCHERS to give away!*
We have 4 VOUCHERS to give away!*
You can also send emails with all the info your clients will need so they include you in their gift buying activities. We hope this gives you some ideas on where to start but of course if you need any advice on making the most of these products, just ask your Salon Supplies Sales Rep!
• Number 1 TIP - PLAN AHEAD! Brainstorm ideas of what you want to do and when.
Be consistent throughout the Christmas Retail period and make sure your whole team is on-board with you. You have access to some of the best hair and beauty products around - make sure your clients know this and treat themselves and their loved ones.Biolage Raw Gift Boxes
The ideal gift for anyone who wants to live a greener lifestyle. Introduce them to this revolutionary range and prove that there are hair care products out there that are good for the environment. Not only is the RAW range environmentally friendly but it's beautiful too and these Gift Boxes come FREE with a Scented Candle worth £8. Available in: • Recover - for coloured or damaged hair that could do with some TLC • Uplift - for fine, flat hair that needs some volume • Nourish - for dry hair that requires extra moisture They are ONLY £19.90 Each to buy but can be sold in your salon at whatever price you choose. The Recommended Retail Price from Matrix is £35.99. It is also part of our Biolage Gift Pack CompetitionCOMPETITION TIME!
For every Biolage Gift Box you buy, your name will be entered in our draw to win a £150 highstreet voucher!We have 4 VOUCHERS to give away!*
(*Winners will be selected at random and will be announced and contacted on 15th November. The more entries you have, the more chance of winning a £150 highstreet shopping voucher of your choice. T’s & C’s apply.)
Biolage Gift Boxes
These gift boxes are perfect for any Biolage fan as well as someone that could really benefit from a caring hair care regime. Each box comes with a 250ml Shampoo and a 200ml Conditioner PLUS a FREE gift. • Colorlast = FREE Sugarshine Illuminating Mist 125ml (worth £7.58) • Hydrasource = FREE Hydrasource Mask 150ml (worth £6.25) • Fiberstrong = FREE Fiberstrong Mask 150ml (worth £6.25) • Keratindose = FREE Keratindose Renewal Spray 200ml (worth £8.15) These are on OFFER AT £12.50 EACH but can be sold at any price you think suitable. The RRP from Matrix is £22.50. It is also part of our Biolage Gift Pack CompetitionCOMPETITION TIME!
For every Biolage Gift Box you buy, your name will be entered in our draw to win a £150 highstreet voucher!We have 4 VOUCHERS to give away!*
(*Winners will be selected at random and will be announced and contacted on 15th November. The more entries you have, the more chance of winning a £150 highstreet shopping voucher of your choice. T’s & C’s apply.)
Matrix Total Results Gift Boxes
A simple and affordable gift for anyone looking to try a professional hair care product or who is already a fan. They're only £7.96 each to buy or get 10 GIFT PACKS for £69 (which nets to only £6.90* each). You can sell in your salon at whatever price you choose to make a profit. Each pack contains a 300ml shampoo and a 300ml conditioner. Choose from Color Obsessed, Moisture Me Rich, High Amplify, So Long Damage and Mega Sleek.
Affinage Gift Boxes
The Kitoko range from Affinage is the ultimate in luxurious hair and skin care. Introduce someone to the Cleanser and Balm system and they'll wonder how they went so long without professional products in their life. (They might even come back for more..) PLUS each pack comes with a FREE Kitoko candle worth £8. Choose between the Nutri Restoreor Hydro Revive packs at ONLY £12.50 each or there's the Kitoko Oil Treatment Pack at ONLY £13.90. You can also make the most of our MULTI-BUY DEAL at get 10 FOR £99 (saving you £40)*.
Other Gift Ideas
Revlon Professional Uniq One Original Duo Pack £13.80 £10.99
Goldwell Dualsenses Backwash Duo Colour Brilliance £17.80 £15.95
Revlon Professional Uniq One Coconut Duo Pack £13.80 £10.99
Goldwell Dualsenses Backwash Duo Rich Repair £17.80 £15.95
Osmo Silverising Duo Pack £13.50
Just Water Spray Bottle £2.95
men-u Styling 100ml Packs From £7.01
• Put festive looking gifts beside the reception desk to tempt your customers as they are paying.
Ensure they are arranged at eye level as much as possible as this is more successful at generating purchases.• Decorate them with Christmas decorations and label them clearly to start conversations.
Create Christmassy displays that are a talking point for all your staff. "You've got to start Christmas Shopping as soon as possible nowadays so we thought we'd make a display.." for example. Our lovely Store Specialist has put this together in our Southampton Store using simple fairy lights, Christmas decorations and clever arrangement:• Even make the most of your salon window space - passers by that aren't even clients may be interested.
Here are some examples of great Christmas salon window displays from Instagram and Pinterest. (Both fantastic sources of inspiration btw..)Positioning a tree by the window gives you lots of options in terms of what you use to decorate it with and will catch the eye of people walking outside.
Take everyday items that you use in your salon and give them a Christmassy twist!
Your Christmas display will have even more impact at night so make sure you make the most of those fairy lights and dazzle any passers by, prompting them to revisit during opening hours.
You can use anything from decorations from paper snowflakes to actual pine cones. Just dress them up and hang them with a bit of ribbon or twine.
• Don't just stop at the physical, the brick and mortar - take to Social Media!
Here are some Social Media friendly images you can post along with the prices you want to sell your gift packs for. Just right click (computer) or hold (smartphone) on the image to find the 'Save' option to download it to your device. From there you can add it to your Facebook, Instagram and even Twitter posts.ENJOY!
Share