{"title":"L'Oréal Permanent Hair Colour","description":"\u003cdiv class=\"collection-description\"\u003e\n\u003ch2\u003eL'Oréal Permanent Hair Colour\u003c\/h2\u003e\n\u003cp\u003eShop professional \u003cstrong\u003el'oréal permanent hair colour\u003c\/strong\u003e at Salon Supplies, designed for salon-quality results with reliable performance and vibrant, long-lasting colour. Whether you are covering grey, refreshing colour or creating bespoke shades, L'Oréal is trusted by professionals for consistent results.\u003c\/p\u003e\n\n\u003cp\u003eBrowse the full \u003ca href=\"\/collections\/l'or%C3%A9al\"\u003eL'Oréal range\u003c\/a\u003e or explore our wider \u003ca href=\"\/collections\/hair-colour\"\u003ehair colour collection\u003c\/a\u003e for more professional options.\u003c\/p\u003e\n\n\u003cp\u003eThis collection includes top-performing L'Oréal ranges suited to modern salon services, offering excellent coverage, tone accuracy and shine. Many professionals choose L'Oréal for its dependable formulations and wide shade selection.\u003c\/p\u003e\n\n\u003cp\u003eLooking for more options? Shop all \u003ca href=\"\/collections\/permanent-hair-colour\"\u003epermanent hair colour\u003c\/a\u003e or pair your colour with the correct \u003ca href=\"\/collections\/developer-peroxide\"\u003edeveloper \u0026amp; peroxide\u003c\/a\u003e to achieve optimal results.\u003c\/p\u003e\n\n\u003cp\u003eOrder L'Oréal permanent hair colour online at Salon Supplies for competitive pricing and professional-only products trusted across the industry.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"loreal-professionnel-inoa-glow-60ml","title":"L'Oréal Professionnel Inoa GLOW 60ml","description":"\u003cli\u003eAchieve 30% more light reflection (as discovered in an instrumental test) and up to 2 times more translucency (than the Inoa Core range) with INOA GLOW.\u003c\/li\u003e\n\u003cli\u003eINOA GLOW is L’Oreal Professionnel’s \u003cstrong\u003efirst no ammonia (amonia free)\u003c\/strong\u003e oil glow hair colour for a neutralised finish and extreme luminosity.\u003c\/li\u003e\n\u003cli\u003eThese new GLOW shades can be used on light and dark bases and contain up to 70% cool dyes for ultra cool colour results. Perfect for toning and colour correction.\u003c\/li\u003e\n\u003cli\u003eINOA GLOW is enriched with ODS technology for optimal scalp comfort and sublime shine.\u003c\/li\u003e\n\u003cli\u003eIt uses a new and improved texture which is easier to blend, mix and apply to the hair.\u003c\/li\u003e\n\u003ch4\u003eAbout Inoa\u003c\/h4\u003e\n\u003cli\u003eINOA is an ammonia free permanent professional hair colour that provides uncompromised comfort and rich, luscious colour.\u003c\/li\u003e\n\u003cli\u003eThis new colour delivery mechanism uses mineral oil to act as the catalyst for depositing colour on the strands, which means it is gentler on the hair, and the scalp is also protected.\u003c\/li\u003e\n\u003cli\u003eThe INOA range includes \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=iNOA\"\u003ebase shades, its own developer and more.\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe hair can be lightened or darkened by 3 shades, and this revolutionary system even covers 100% of grey hair while leaving the hair feeling intensely nourished and hydrated with sublime shine.\u003c\/li\u003e\n\u003ciframe width=\"480\" height=\"270\" src=\"https:\/\/www.youtube.com\/embed\/eDpLEvBYWk8\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"D1*","offer_id":40521083748519,"sku":"13070","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"D12*","offer_id":40521083781287,"sku":"13071","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"D13*","offer_id":40521083814055,"sku":"13072","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"D18*","offer_id":40521083846823,"sku":"13073","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"L8*","offer_id":40521083879591,"sku":"13074","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"L13*","offer_id":40521083912359,"sku":"13075","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"L21*","offer_id":40521083945127,"sku":"13076","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"L23*","offer_id":40521083977895,"sku":"13077","price":9.85,"currency_code":"GBP","in_stock":true},{"title":"L28*","offer_id":40521084043431,"sku":"13078","price":9.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/494300397.jpg?v=1756721057"},{"product_id":"loreal-majirel-glow-translucent-permanent-colour-50ml","title":"L'Oréal Majirel GLOW Translucent Permanent Colour 50ml","description":"\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eL'Oréal Professional's GLOW - The 1st translucent permanent hair colour for a neutralised finish and extreme luminosity.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eBoosted in cool reflects, Majirel Glow gives 50% more light reflection for extreme luminosity and 4 times more translucency that core Majirel.\u003c\/li\u003e\n\u003cli\u003eSuitable for all bases with shades especially formulated for Light and Dark hair, whether you have natural or previously coloured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eLESS BASE MORE REFLECT\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eOxidative colour.\u003c\/li\u003e\n\u003cli\u003eUp to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003eThe base ensures up to 30% white hair coverage.\u003c\/li\u003e\n\u003cli\u003eFormulated to create bespoke results depending on the base you are working on.\u003c\/li\u003e\n\u003cli\u003eFor 30-50% white coverage add 1\/4 of corresponding Majirel basic shade on the roots. 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