{"title":"VAT Free on L'Oreal Care\/Styling","description":"\u003cp\u003e\u003cspan\u003e*T's\u0026amp;C's - Offer ends 20th August 11:59pm. Must use discount code LPSTYLE. Only Valid on L'Oreal Care \u0026amp; Styling, Discount Codes can only be used once. Discount code orders cannot be paid for with a credit account. If used with another multi-buy deal or offer price, the richest deal or offer price will be applied. No cash alternative available and coupons are non-transferable. Discounts do not include VAT - the code will discount each line item before VAT is added at the end. As a VAT registered company selling to trade professionals online, we have to add VAT onto all our transaction subtotals. If you have placed an order before or after the time which the order is live, you forgot to add the discount, or you forgot to add certain items to your order, we cannot apply the discount for you or a 2nd time.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"loreal-serioxyl-anti-thinning-daily-program-kits","title":"L'Oréal Serioxyl Anti-Thinning Daily Program Kits","description":"\u003cstrong\u003e\n\u003cli\u003eA Complete System for Denser, Thicker looking hair by the professionals at L'Oréal..\u003c\/li\u003e\n\u003c\/strong\u003e\n\u003cli\u003eDaily anti-thinning program for natural or coloured, noticeably thinning hair.\u003c\/li\u003e\n\u003cli\u003eKit 1 for Natural Hair (Contains: 1 x Step 1- Clarifying Shampoo 250ml , 1 x Step 2 - Bodifying Conditioner 250ml and 1 x Step 3 - Densifying Treatment Mousse 90ml)\u003c\/li\u003e\n\u003cli\u003eKit 2 for Coloured Hair (Contains: 1 x Step 1- Clarifying Shampoo 250ml , 1 x Step 2 - Bodifying Conditioner 250ml and 1 x Step 3 - Densifying Treatment Mousse 90ml)\u003c\/li\u003e\n\u003ch4\u003eThe New Serioxyl Range contains..\u003c\/h4\u003e\n\u003cli\u003e\u003cstrong\u003eTargetted Action Serums\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eTo obtain Thicker Hair\u003c\/li\u003e\n\u003cli\u003eTo obtain Denser Hair\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHair Care\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eShampoo and Conditioner Litres for Natural Hair\u003c\/li\u003e\n\u003cli\u003eShampoo and Conditioner Litres for Coloured Hair\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eComplete Anti-Thinning Daily Program Kits\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/salonsupplies.co.uk\/search?pp=all\u0026amp;q=serioxyl\u0026amp;search_x=0\u0026amp;search_y=0\"\u003eExplore it for yourself here..\u003c\/a\u003e\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40520761344167,"sku":"12773","price":23.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/212240175.jpg?v=1751370902"},{"product_id":"loreal-serie-expert-absolut-repair-gold-shampoo-1-5l","title":"L'Oréal Serie Expert Absolut Repair Gold Shampoo 1.5L","description":"\u003cli\u003eInstant resurfacing shampoo for damaged hair.\u003c\/li\u003e\n\u003cli\u003eAbsolut Repair contains Gold Quinoa and Protein ensuring 77% less damage to the hair and 7 times the shine after 5 applications when using the shampoo and a mask in the range.\u003c\/li\u003e\n\u003cli\u003eDamaged hair adores this fabulous shampoo fix. Enriched with Neofibrine - a fusion of ceramides and an advanced shine-booster - it suffuses and envelops each hair fibre in a nourishing cocoon for surface smoothness.\u003c\/li\u003e\n\u003cli\u003eDesigned to restructure and protect your hair. It has effective moisturising capabilities and will restore even very damaged hair\u003c\/li\u003e\n\u003cli\u003eHair-rehab starts here.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40520933933223,"sku":"16828","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/absolut-repair-1500ml.jpg?v=1756721072"},{"product_id":"loreal-serie-expert-inforcer-masque-500ml","title":"L'Oréal Serie Expert Inforcer Masque 500ml","description":"\u003cli\u003eThis family within the Série Expert range is for the strengthening of fragile hair that breaks easily\u003c\/li\u003e\n\u003cli\u003eThe formula works on breakage and split ends ensuring the hair is left softer and healthier after use\u003c\/li\u003e\n\u003cli\u003eContinued use helps your hair become resistant to breakage and just stronger throughout your everyday routine\u003c\/li\u003e\n\u003cli\u003eContains Biotin and B6 for more shine and strength - ideal for longer hair that requires detangling\u003c\/li\u003e\n\u003cli\u003eSee the rest of the \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=inforcer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003eInforcer Range\u003c\/a\u003e here\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"500ml","offer_id":40520935014567,"sku":"16837","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/447314014_c48348f7-2ac8-4699-8148-1c110a88a780.jpg?v=1756721071"},{"product_id":"loreal-serie-expert-liss-unlimited-smoothing-masque-500ml","title":"L'Oréal Serie Expert Liss Unlimited Smoothing Masque 500ml","description":"\u003cul\u003e\n\u003cli\u003eA fresh, floral smoothing masque for frizzy hair that works to repair and smooth with an intense nourishing action.\u003c\/li\u003e\n\u003cli\u003eContains smoothing agents that provide a lasting anti-humidity shield to control the hair and keep it frizz-free.\u003c\/li\u003e\n\u003cli\u003eThis pampering treat works in minutes leaving you with super smooth, luscious locks.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40520935178407,"sku":"16859","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1722764662.jpg?v=1756721070"},{"product_id":"loreal-serie-expert-liss-unlimited-smoothing-shampoo-1-5l","title":"L'Oréal Serie Expert Liss Unlimited Smoothing Shampoo 1.5L","description":"\u003cul\u003e\n\u003cli\u003eFormulated with Oil Incell technology, which cleverly mimics the hair’s lost ceramides. This combined with the addition of highly nourishing argan and olive oils means that this shampoo leaves hair smoothed, conditioned and gleaming with health.\u003c\/li\u003e\n\u003cli\u003eThis enriching, smoothing shampoo restores softness, controls frizz and provides nutrition to unmanageable, rebellious hair with an incredible detangling action.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40520935243943,"sku":"16858","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/liss-1500ml.jpg?v=1756721069"},{"product_id":"loreal-serie-expert-vitamino-color-masque-500ml","title":"L'Oréal Serie Expert Vitamino Color Masque 500ml","description":"\u003cli\u003eInfused with Resveraterol for coloured hair.\u003c\/li\u003e\n\u003cli\u003eThis nourishing masque enriched with Incell Hydro-Resist double-locking technology targets weakened areas of the hair and wraps each hair with a lightweight film to protect against everyday wear and tear, which can zap colour radiance intensity.\u003c\/li\u003e\n\u003cli\u003eHair is intensely nourished, and protected in just 60 seconds.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"500ml","offer_id":40520936784039,"sku":"16807","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/282684215_31e2b985-ac5e-47af-8af6-278901157ec4.jpg?v=1756721066"},{"product_id":"loreal-serie-expert-vitamino-color-shampoo-1500ml","title":"L'Oréal Serie Expert Vitamino Color Shampoo 1.5 Litres","description":"\u003cli\u003eInfused with Resveraterol for coloured hair.\u003c\/li\u003e\n\u003cli\u003eShade insurance starts with this creamy-light shampoo that uses Incell Hydro-Resist* double-locking technology.\u003c\/li\u003e\n\u003cli\u003eThe protecting shampoo, specifically designed for coloured hair, prolongs colour radiance intensity with a lightweight film that repels water, helping to protect colour and enhance shine. *when used in conjunction with the vitamino color conditioner and\/or masque.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"1500ml","offer_id":40520936882343,"sku":"16805","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/vitamino-1500ml.jpg?v=1756721065"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-shampoo-1-5l","title":"L'Oréal Professionnel Serie Expert Pro Longer Shampoo 1.5 Litres","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhen Pro Longer shampoo and Conditioner are used together there is a 95% hair breakage reduction, split ends are reduced visibly by 17% and hair is 5 x shinier (according to instrumental test).\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer shampoo is available in 300ml and 1500ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eLather and shampoo the hair twice. The first is to cleanse and the second time treats the hair.\u003c\/li\u003e\n\u003cli\u003eThen rinse out and follow with the Pro Longer Ends Filling treatment (once a week) or the conditioner.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40520937341095,"sku":"16852","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/pro-longer-1500ml.jpg?v=1756721064"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-masque-500ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Masque 500ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer masque achieves a 32% visible split ends reduction and 66% visible split ends reduction (when used with the shampoo and the filling treatment).\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer masque is available in 250ml and 500ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eApply on towel-dried lengths and leave to saturate hair for 3 to 5 minutes before rinsing out.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"500ml","offer_id":40520937406631,"sku":"16854","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/226627363.jpg?v=1756721063"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-golden-light-resurfacing-masque-500ml","title":"L'Oréal Professionnel Serie Expert Absolut Repair Golden Light Resurfacing Masque 500ml","description":"\u003cli\u003eLight-weight resurfacing masque for damaged hair.\u003c\/li\u003e\n\u003cli\u003eAbsolut Repair contains Gold Quinoa and Protein ensuring 77% less damage to the hair and 7 times the shine after 5 applications when using the shampoo and a mask in the range.\u003c\/li\u003e\n\u003cli\u003eGet shinier and softer hair with this lightweight makeover masque.\u003c\/li\u003e\n\u003cli\u003eThe professional and golden disruptive formula of the Resurfacing Golden Masque instantly restores all hair types with a lightweight touch.\u003c\/li\u003e\n\u003cli\u003eCream-in-gel texture\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"500ml","offer_id":40520937767079,"sku":"16831","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1407275471.jpg?v=1756721062"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-ends-filler-400ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Ends Filler 400ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003ePowered by FILLER-A100 and Amino Acid, the Serie Expert Pro Longer Ends Filler Concentrate is the go-to treatment for long hair suffering from thinned ends. Thanks to the high concentration of the patented FILLER-A100 molecule, this disruptive professional formula instantly provides strength and durable thickness to ends.\u003c\/li\u003e\n\u003cli\u003eVisibly reduces split ends by 66% ( according to an instrumental test using shampoo, conditioner and the ends filler concentrate) and the hair feels and looks thicker and more plump from the very first application.\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer Ends Filler concentrate is available in a \u003ca href=\"\/product\/loreal_professionnel_serie_expert_pro_longer_ends_filler_15ml\"\u003esingle-dose (for at home treatment) 15ml\u003c\/a\u003e and in-salon 400ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eOnce a week, replace the Pro Longer Conditioner or Masque with this Concentrated Treatment.\u003c\/li\u003e\n\u003cli\u003eHumidify ends with a water spray then break the capsule and apply the concentrate on the ends of your hair.\u003c\/li\u003e\n\u003cli\u003eTwist ends for better penetration and leave in for 5 minutes before rinsing out.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40521115926695,"sku":"16855","price":27.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/935309248.jpg?v=1756721055"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-ends-filler-15ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Ends Filler 15ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003ePowered by FILLER-A100 and Amino Acid, the Serie Expert Pro Longer Ends Filler Concentrate is the go-to treatment for long hair suffering from thinned ends. Thanks to the high concentration of the patented FILLER-A100 molecule, this disruptive professional formula instantly provides strength and durable thickness to ends.\u003c\/li\u003e\n\u003cli\u003eVisibly reduces split ends by 66% ( according to an instrumental test using shampoo, conditioner and the ends filler concentrate) and the hair feels and looks thicker and more plump from the very first application.\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer Ends Filler concentrate is available in a single-dose (for at home treatment) 15ml and \u003ca href=\"\/product\/loreal_professionnel_serie_expert_pro_longer_ends_filler_400ml\"\u003ein-salon 400ml sizes.\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003cbr\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eOnce a week, replace the Pro Longer Conditioner or Masque with this Concentrated Treatment.\u003c\/li\u003e\n\u003cli\u003eHumidify ends with a water spray then break the capsule and apply the concentrate on the ends of your hair.\u003c\/li\u003e\n\u003cli\u003eTwist ends for better penetration and leave in for 5 minutes before rinsing out.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"15ml Single Dose*","offer_id":56121879462266,"sku":"16850","price":4.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1202596861_aba61ae1-0eb0-4873-9513-1072a99ba43f.jpg?v=1756721054"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-leave-in-cream-150ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Leave In Cream 150ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eThis blowdry cream for long hair has heat protection up to 230 degrees and has a lightweight texture. The hair is plumped and filled from the inside and protected from the outside thanks to the Filler A-100 technology.\u003c\/li\u003e\n\u003cli\u003eSplit ends are reduced visibly by 43% (according to an instrumental test) making this a great blowdry cream for long hair.\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eThe last step in your Pro Longer hair care routine. This perfects the hair.\u003c\/li\u003e\n\u003cli\u003eWarm up a small amount in your hands and apply to towel-dried hair on the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eThen, blow-dry or style as usual.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"150ml","offer_id":40521116156071,"sku":"16851","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/773838234.jpg?v=1756721054"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-masque-250ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Masque 250ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer masque achieves a 32% visible split ends reduction and 66% visible split ends reduction (when used with the shampoo and the filling treatment).\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer masque is available in 250ml and 500ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eApply on towel-dried lengths and leave to saturate hair for 3 to 5 minutes before rinsing out.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"250ml","offer_id":40521116254375,"sku":"16849","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/764508259.jpg?v=1756721053"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-conditioner-200ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Conditioner 200ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhen Pro Longer shampoo and Conditioner are used together there is a 95% hair breakage reduction, split ends are reduced visibly by 17% and hair is 5 x shinier (according to instrumental test).\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer conditioner is available in 200ml and 1000ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eAfter shampooing, apply on towel-dried lengths and ends then comb through and rinse out.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40521116319911,"sku":"16848","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1147141916.jpg?v=1756721052"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Shampoo 300ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhen Pro Longer shampoo and Conditioner are used together there is a 95% hair breakage reduction, split ends are reduced visibly by 17% and hair is 5 x shinier (according to instrumental test).\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer shampoo is available in 300ml and 1500ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eLather and shampoo the hair twice. The first is to cleanse and the second time treats the hair.\u003c\/li\u003e\n\u003cli\u003eThen rinse out and follow with the Pro Longer Ends Filling treatment (once a week) or the conditioner.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"300ml","offer_id":40521116516519,"sku":"16847","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1192087096.jpg?v=1756721051"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-golden-light-resurfacing-masque-250ml","title":"L'Oréal Professionnel Serie Expert Absolut Repair Golden Light Resurfacing Masque 250ml","description":"\u003cli\u003eLight-weight resurfacing masque for damaged hair.\u003c\/li\u003e\n\u003cli\u003eAbsolut Repair contains Gold Quinoa and Protein ensuring 77% less damage to the hair and 7 times the shine after 5 applications when using the shampoo and a mask in the range.\u003c\/li\u003e\n\u003cli\u003eGet shinier and softer hair with this lightweight makeover masque.\u003c\/li\u003e\n\u003cli\u003eThe professional and golden disruptive formula of the Resurfacing Golden Masque instantly restores all hair types with a lightweight touch.\u003c\/li\u003e\n\u003cli\u003eCream-in-gel texture\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40842399908007,"sku":"16825","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/528155789.jpg?v=1756721045"},{"product_id":"loreal-serie-expert-silver-shampoo-1-5l","title":"L'Oréal Serie Expert Silver Shampoo 1.5L","description":"\u003cul\u003e\n\u003cli\u003eShowcase the beauty of grey hair with this colour clarifying shampoo.\u003c\/li\u003e\n\u003cli\u003eThe Gloss Protect System, enriched with amino acids and anti-yellowing agents, counteracts any unwanted brassy tones.\u003c\/li\u003e\n\u003cli\u003eAmino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"1500ml","offer_id":40521297592487,"sku":"16822","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/serie-silver-1500ml.jpg?v=1756721044"},{"product_id":"loreal-professionnel-serie-expert-neutralising-cream-silver-conditioner-200ml","title":"L'Oréal Professionnel Serie Expert Neutralising Cream Silver Conditioner 200ml","description":"\u003cli\u003eL'Oréal Professionnel's Série Expert Silver Neutralising Cream (1000ml) is a creamy conditioner that neutralises unwanted yellow tones as it conditions.\u003c\/li\u003e\n\u003cli\u003ePerfect for use on clients with grey or white hair.\u003c\/li\u003e\n\u003cli\u003eUsing Ceramide and Babassu Oil, this cream conditioner makes hair beautifully soft to the touch and so glossy that the shine runs right through to the ends.\u003c\/li\u003e\n\u003cli\u003eViolet and blue pigments in the formula neutralise yellow or brassy undertones and enhance the radiance of white and grey hair.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eApply evenly to cleansed, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"200ml","offer_id":40521297789095,"sku":"16821","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1136184700_c03fc583-bfa8-4271-9e49-850ba3b2bea7.jpg?v=1756721043"},{"product_id":"loreal-professionnel-infinium-pure-6-hairspray-500ml","title":"L'Oréal Professionnel Infinium Pure 6 Hairspray 500ml","description":"\u003cli\u003eL'Oréal's ultra-fine and extra dry hairspray provides high fixation without stiffness for any hair look.\u003c\/li\u003e\r\n\u003cli\u003eHypoallergenic fragrance- free hairspray. \u003c\/li\u003e\r\n\u003cli\u003eLeaves no odour on the hair.\u003c\/li\u003e\r\n\u003cli\u003eInfinium 6 is available in Strong or Soft Hold.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Strong Hold","offer_id":40521361293479,"sku":"4195","price":9.3,"currency_code":"GBP","in_stock":true},{"title":"Soft Hold","offer_id":40521361326247,"sku":"4196","price":9.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/159999059.jpg?v=1751370833"},{"product_id":"loreal-professionnel-tecni-art-fix-max-gel-200ml","title":"L'Oréal Professionnel Tecni.Art Fix Max Gel 200ml","description":"\u003cli\u003eIf you're looking for a hardcore, superglue gel to keep your hairstyle in place then this is it.\u003c\/li\u003e\r\n\u003cli\u003eFix Max is an extra hold hair gel but it won't leave your hair sticky.\u003c\/li\u003e\r\n\u003cli\u003eDoes not leave any residue on the scalp.\u003c\/li\u003e\r\n\u003ch4\u003ePart of the \u003ca href=\"https:\/\/salonsupplies.co.uk\/section\/*\/brand\/loreal?pp=all\u0026amp;q=tecni\u0026amp;range_lo=0\u0026amp;range_hi=13000\"\u003eTECNI.ART\u003c\/a\u003e range.\u003c\/h4\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40521367781543,"sku":"3845","price":15.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/files\/fix-max-packshot.webp?v=1751370829"},{"product_id":"loreal-serie-expert-blondifier-shampoo-1-5l","title":"L'Oréal Serie Expert Blondifier Shampoo 1.5 Litres","description":"\u003cli\u003eAvailable in:\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCOOL\u003c\/strong\u003e for cool blonde hair and for neutralising yellow undertones with purple pigments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGLOSS\u003c\/strong\u003e for illuminating and restoring \u003cstrong\u003eall blonde hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eA complete colour care solution for highlighted, lightened and coloured blonde hair. Infused with Acai Berry Polyphenol to prevent oxidation to smooth any damage.\u003c\/li\u003e\n\u003cli\u003eShampoo, conditioner and masque are all part of the range.\u003c\/li\u003e\n\u003cli\u003eThe ultimate blonde hair care range you've been waiting for formulated by the professionals at L'Oréal.\u003c\/li\u003e\n\u003cli\u003eSoftly cleanses while brightening the look of blonde hair.\u003c\/li\u003e\n\u003cli\u003eGives luxurious shine.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSee the whole of the \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=blondifier\"\u003eSerie Expert Blondifier Range here...\u003c\/a\u003e\u003c\/strong\u003e\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40774087016615,"sku":"16816","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/910018772.jpg?v=1756721037"},{"product_id":"loreal-serie-expert-blondifier-masque","title":"L'Oréal Serie Expert Blondifier Masque","description":"\u003cli\u003eAvailable in 250ml or 500ml size.\u003c\/li\u003e\n\u003cli\u003eA complete colour care solution for highlighted, lightened and coloured blonde hair. Infused with Acai Berry Polyphenol to prevent oxidation to smooth any damage.\u003c\/li\u003e\n\u003cli\u003eShampoo, conditioner and masque are all part of the range.\u003c\/li\u003e\n\u003cli\u003eThe ultimate blonde hair care range you've been waiting for formulated by the professionals at L'Oréal.\u003c\/li\u003e\n\u003cli\u003eResurfaces the hair while leaving it multi-dimensionally illuminated.\u003c\/li\u003e\n\u003cli\u003eReplenishes, smoothes and nourishes the hair fibre.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSee the whole of the \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=blondifier\"\u003eSerie Expert Blondifier Range here...\u003c\/a\u003e\u003c\/strong\u003e\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"250ml","offer_id":40521430597799,"sku":"16812","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":40759316938919,"sku":"16819","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/1045625162.jpg?v=1756721036"},{"product_id":"loreal-serie-expert-blondifier-conditioner-200ml","title":"L'Oréal Serie Expert Blondifier Conditioner 200ml","description":"\u003cli\u003eA complete colour care solution for highlighted, lightened and coloured blonde hair. Infused with Acai Berry Polyphenol to prevent oxidation to smooth any damage.\u003c\/li\u003e\n\u003cli\u003eShampoo, conditioner and masque are all part of the range.\u003c\/li\u003e\n\u003cli\u003eThe ultimate blonde hair care range you've been waiting for formulated by the professionals at L'Oréal.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny and untangled while blonde is illuminated.\u003c\/li\u003e\n\u003cli\u003eFor fine or dry hair.\u003c\/li\u003e\n\u003cli\u003eGives luxurious shine.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSee the whole of the \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=blondifier\"\u003eSerie Expert Blondifier Range here...\u003c\/a\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"200ml","offer_id":40521433284775,"sku":"16811","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/127258730_8fe610e7-f793-40e4-8c5f-4cda57025ae4.jpg?v=1756721035"},{"product_id":"loreal-serie-expert-blondifier-shampoo-300ml","title":"L'Oréal Serie Expert Blondifier Gloss Shampoo 300ml","description":"\u003cul\u003e\n\u003cli\u003eFor illuminating and restoring \u003cstrong\u003eall blonde hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eA complete colour care solution for highlighted, lightened and coloured blonde hair. 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