{"product_id":"l-oreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-1000ml","title":"L’Oréal Professionnel Serie Expert Keratin Alpha Sleek Shampoo 1500ml","description":"\u003cp data-start=\"0\" data-end=\"310\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo is carefully crafted to smooth, protect, and refine unruly hair, leaving it sleek and polished. Ideal for frizz-prone or chemically treated hair, this salon-quality formula gently cleanses while helping preserve the effects of keratin and smoothing treatments.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"709\"\u003eInfused with advanced smoothing technology, it helps tame flyaways, reduce excess volume, and improve manageability from the very first wash. The lightweight yet nourishing formula works to strengthen the hair fibre, leaving strands soft, flexible, and easier to style. By sealing the cuticle and shielding against humidity, it promotes lasting smoothness and shine without weighing the hair down.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"979\"\u003ePerfect for achieving professional results at home, Keratin Alpha Sleek Shampoo helps prolong the benefits of straightening treatments while restoring a silky, glossy finish. Hair feels smoother, appears healthier, and stays more resistant to frizz throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1149\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eFor optimal results, use consistently as part of your smoothing haircare routine. Enjoy salon-level performance with every wash and effortlessly sleek, manageable hair.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"996\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhen used with the full routine, it reprograms hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eIt controls unwanted volume for daily styling in half the time**, adding softness and instant shine that lasts up to 5 days****\u003c\/li\u003e\n\u003cli\u003eImproves the hair’s health from the first use***\u003c\/li\u003e\n\u003cli\u003eThe fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation.\u003c\/p\u003e\n\u003cp\u003e** Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.\u003c\/p\u003e\n\u003cp\u003e***Instrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/p\u003e\n\u003cp\u003e****Instrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":56780804096378,"sku":"16796","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/files\/3474637335717_1.jpg?v=1775735864","url":"https:\/\/salonsupplies.co.uk\/products\/l-oreal-professionnel-serie-expert-keratin-alpha-sleek-shampoo-1000ml","provider":"Salon Supplies","version":"1.0","type":"link"}