{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-smooth-transformer-200ml","title":"L'Oréal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer 200ml","description":"\u003cp data-start=\"0\" data-end=\"342\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer is a professional-grade smoothing treatment designed to provide long-lasting sleekness, softness, and shine. Expertly formulated, this transformative cream helps control frizz, tame flyaways, and improve manageability for all hair types, especially unruly or humidity-prone hair.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"780\"\u003eEnriched with keratin-inspired technology, the lightweight formula smooths the hair fibre while preserving natural movement and volume. It protects against heat styling and environmental stressors, leaving hair stronger, silkier, and visibly healthier with every use. The Alpha Silane complex activates with heat to form a protective, water-resistant layer around each strand, maintaining a polished, smooth finish for several washes.\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"1040\"\u003ePerfect for achieving salon-quality smoothness at home, the Sleek Smooth Transformer reduces blow-dry time and enhances styling control without weighing hair down. The result is glossy, frizz-free hair with a soft, touchable texture and lasting smoothness.\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1298\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhether fighting humidity or creating a sleek, refined look, L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer delivers professional results with a luxurious, lightweight feel- leaving hair smooth, shiny, and beautifully controlled day after day.\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1298\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control* and for up to 5x more smoothness with up to 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControlling unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eUp to +77% instant shine****\u003c\/li\u003e\n\u003cli\u003eThe fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation.\u003c\/p\u003e\n\u003cp\u003e**Instrumental test after 4 uses of Smooth Transformer.\u003c\/p\u003e\n\u003cp\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.\u003c\/p\u003e\n\u003cp\u003e****Instrumental tests after one use of Smooth Transformer.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":56781046055290,"sku":"16799","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/files\/3474637335533_1.jpg?v=1775741081","url":"https:\/\/salonsupplies.co.uk\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-smooth-transformer-200ml","provider":"Salon Supplies","version":"1.0","type":"link"}