Matrix SOCOLOR Cult Semi - Direct Dye 118ml

Apply to hair that is 80-100% dry. Apply with bowl and brush. Process at room temperature for 20 minutes. For more vibrancy, process for 30 minutes.

• Wear it as long as you like...
• Most other brands only offer semi permanent, which means quicker wash out. Not good news for the colour lover. With SOCOLOR Cult you can choose to dial up the longevity with tone-on-tone or stick to a lesser lasting result with the direct dye. The choice is yours.
• All the colours of the rainbow. Dial it up, tone it down...
• Whether you are just wanting to flirt with a hint of colour or go all out unicorn, the palette is completely intermixable and includes clear for perfect pastelisation.
• Pixel Perfect no-bleed application....
• There is nothing worse than when you ask for beautiful balayage and you get blurry balay-egh. SOCOLOR Cult makes that a thing of the past with a colour that doesn’t expand as you apply but is easily blendable, if a mermaid melt is your cup of tea.
• Techni-colour that’s glossy to go...
• The incredible vivid pigment technology in every shade delivers not only Matrix's best ever vibrancy, but also unreal conditioning for shine that lasts even if the hair has been pre-lightened. Finally, the colour lover can have it all!!