Use Loyalty Schemes To Benefit Your Salon
Loyalty schemes have become a staple in many businesses, but they hold particular significance in the salon industry. No matter the size of your salon, implementing a salon loyalty program will give your current and new clients an additional reason to choose you again and again. With endless amounts of perks for you and your clients you don't want to miss out on making the most of a loyalty scheme.
What is a Loyalty Scheme?
A Loyalty scheme is a reward system that encourages clients to use your services regularly by providing benefits such as free gifts and discounts as a reward for being a loyal customer. They can become one of the most successful marketing strategies for your salon as they provide your clients with a sense of appreciation and recognition for being loyal to you and your services.
How a Loyalty Scheme Can Benefit Your Salon
Client Relationships
As the name implies, loyalty cards create a sense of commitment among customers by offering rewards and perks. These programs make customers feel valued and give them something back for choosing your business. It’s only natural that people will be more likely to return again and again when they’re motivated by such incentives.
Word Of Mouth
Any type of Loyal scheme where your client is rewarded with discounted or free products and services will encourage them to recommend you to a friend. If a client feels like they are getting something extra out of your services they are more likely to happily tell their friends, work colleagues or family members what they reveived at top of an already incredible service.
Increased Revenue
One of the primary benefits of loyalty schemes for salons is their ability to drive revenue and enhance client retention. These schemes motivate clients to return to your salon and spend more to earn rewards. This increase in client visits by encouaging them to make repeat bookings, for example, if your salons loyalty scheme requires a certain amount of bookings in a set time frame.
What Loyalty Scheme is Best For My Salon?
There are a variety of different types of loyalty schemes that can benefit your salon. When choosing the right one for you, it is important to consider the most cost effective, and suitable stystem for your salon and clientele. We have explored some examples of ideal schemes for salons of different sizes.
Loyalty Cards
Loyalty cards are a simple and effective loyalty scheme, which most of us would have across whether it's in a coffee shop or a in high street store. With a loyalty card clients will be able to get a stamp after a selected service, and when they have had a set number of this service, the client will be eligible for a reward such as a discounted service or a free retail product.
This can also be customised for each client, for example a client who comes in weekly for a wash and blow dry may be more interested in 50% off a blowdry as a reward compared to a customer who comes in every 4 weeks for a dry cut.
Points Card/System
A loyalty points scheme allows customers to earn while they spend, enouraging them to come back and spend more. This scheme is perfect for customers who regularly buy retail products or even to convert clients into purchasing their products from your salon. For example for every £1 spent the customer will receive one points, and once they have 100 points they’ll get 15% off their next retail purchase.
Referrals
A referral scheme is another simple but effective way to reward your customers loyalty. It can be as simple as sending an email or giving out 'refer a friend' cards that give your client and their friend 10% off their next booking. Not only does your client feel appricated but you salon will have an increase in bookings as well as your clients remains loyal to your brand while actively finding more on your behalf.
Promoting Your Loyalty Scheme
No matter your chosen scheme it's chances of succeeding without any promotion are slim. This does not need to be anything complicated, it can be as simple as telling each client about your new loyalty rewards. A loyal customer is unlikely to decline a scheme that benefits their usual service. However, other promotional tools such as social media and emails, are the perfect way to let your clients know about this your loyalty offering. This way it reach clients who may not have had an appointment in a while to sway them to make one.