EXCITING NEWS: Salon Supplies' So Colour Cult Launch EventThis has been the most anticipated professional colour launch in recent years. Social media is buzzing with #socolorcult and #jointhecult and we've already seen the impact the range has had in America and now it's the UK's turn.
As a wholesaler we want to ensure that you, the professional, are educated on all products - especially ones that could potentially change the way your business is run and the services you offer. The best way to do this is to expose you completely to it so we're teaming up with Matrix to inspire you and educate you on SoColor Cult and why it is different to other fashion colour products out there: - SoColor Cult fades true to tone (stay tuned for Fade Diaries from Matrix and their models). - Each shade will be available in both Direct as well as Tone on Tone technologies. - The shades are vibrant and do not run into each other on application. - The formula is also very nourishing and leaves the hair in great condition. - Create any shade you can imagine by mixing between the 12 available colours plus a clear like a true artist. - Entice younger clientele with on-trend looks such as Mermaid Hair while encouraging long-standing clients to experiment with subtle colour resulting in increased turnover all round. The map above displays all 4 dates and locations for our SoColor Cult launch events. With the exception of L’Oréal Academy, London (which is now fully booked) you can choose from 3 times throughout the day to suit you. So not only can you choose the best location but also attend whenever is the most convenience for you and your business. The Matrix Education and Salon Supplies Team will be showcasing creative and inspiring trends on live models and insights into how to link the NEW SoColor Cult pallet into our everyday salon services. Read below for all the imagery and information we have on SoColor Cult so far and a taste of what you will get to see and experience first hand at our events. Call 0844 3356 121 to book or for more info..
The first time we got up close to the possibilities of SoColor Cult was at the Ibiza Matrix Conference in May. And we couldn't have asked for a more perfect setting. The colours were intense, bright and creative on the models' hair. The artists had done an incredible job and we wanted to know more about this amazing new product palette.
Matrix customers a chance to learn and ask questions about SoColor Cult as well as delve into some discussion around Salon Business and Emotion. A mix-and-match Matrix Education Course and fun-filled day out at L’Oréal Headquarters all rolled into one. The day started with presentations from our very own National Sales Manager, Darren as well as Regional Development Manager, Stella. The group was then greeted by an unexpected yet very welcome guest in Sussan Verghese.
With the various topics of discussion now raised, the attendees were keen to share their ideas with the group as well as learn from their peers. The brainstorming revolved around such matters as the customer experience, how to inspire retail sales, how to utilize Social Media in a salon and more!
Salon Supplies Account Manager Taryn also felt it was an extremely positive day that was enjoyable, inspirational and educational in equal parts: "For me, the VIP day a great success! It was fantastic to spend time with salon owners at the amazing L’Oréal head quarters, sharing ideas on the commercial aspect of owning and managing a salon. There were some brilliant ideas and the event certainly proved to be inspirational for all involved. We also got a sneak peak at the new launches for 2018, very exciting indeed! So looking forward to the next event!"
After a delicious lunch provided by the L’Oréal> team, the VIPs were finally introduced to SoColor Cult. Some lovely models had agreed to allow the Matrix Educators to colour their hair using the new Cult shades. We had..
Gorgeously on-trend mermaid hair:
Dapper lucky-duck yellow highlights:
Sultry hidden red:
'Texturious' orange to peach:
Behind the Scenes:
Stay tuned for more on SoColor Cult ..