64 products

Fudge The Rules

New Everyday Clean Blonde Damage Range Use this Shampoo and Conditioner for neutral and gradual toning at home in-between salon appointments. Use as often and as many times as you need to achieve your perfect blonde. AND instantly repair damage using Opti-PLEX technology.


Here to give free-thinkers unnaturally good-looking hair! In a world of hairdressers that celebrate versatility, entrepreneurialism and experimentation. But when it comes to hairstyles they also like to stick to what they know and trust. Fudge celebrates the people who refuse to be labelled or ‘boxed in’ to one job, one lifestyle, one set of friends and one hairstyle. We’re for people who want to turn heads, make a statement and defy expectations. Explore the exciting Fudge Care and Styling ranges.