Pulp Riot

Pulp Riot emerged with a single mission – to shake up a stagnant hairdressing industry by restoring control to the independent artist.

YOU are the artist and Pulp Riot is the paint with their exceptional semi-permanent collection, high speed toners and more. Originating from LA, California, and being the youngest and fastest expanding professional colour brand globally, this range of vibrant colours will become your favourite for crafting colourful styles. Pulp Riot soon became known in the hair industry as the superior dye for contemporary techniques, formulated for hair artists to produce stunning vivid colours without harming the hair. It blends more easily, fades more gracefully, and is specifically designed for today's modern techniques.

Crafted from premium vegan* components, the conditioning base renders hair beautifully conditioned with vibrant pigment, high gloss, and enduring results. Pulp Riot, now available in the UK, originated from the beauty community (artists and salons), rather than being a product of the beauty industry, as it was developed by artists in their own salon.

*no animal derived ingredients on product description

They provide artists with a stage to showcase their talent on the grandest platforms, be it their social media channels, as independent tutors, or performing live at the world's largest hair events. They are committed to advancing the careers of the upcoming generation of hair artists, shaking up the industry with their distinctive approach to digital education and the most dynamic and supportive artistic community.

David Thurston, the originator and founder of Pulp Riot, shares his thoughts on the motivation behind Pulp Riot: "For a long time, products have been developed for stylists by individuals who have never spent a single day working behind the chair. We believed that the real magic would occur if we could eliminate the gap between the creative products and the daily users of these products. Our products are crafted within a hair salon by real hairstylists. This gives our range a genuine feel that resonates with the entire beauty community. This close connection to our products is felt by our users."

Pulp Riot Facetime Education

Use the calendar here to book a one on one, Facetime session with a Pulp Riot educator. It can be for a topic of your choice or just to learn more about the Pulp Riot products and how to use them.

And check out tv.pulpriothair.com for more digital education on all Pulp Riot products as well as top professional guidance and inspiration.

Open on weekdays salon advisory  hotline for technical queries or troubleshooting - Tel 0800 030 4034 or email salonadvice@loreal.com