Founded by the Pietranera
brothers from Italy, Pietranera is an internationally loved brand with over 50 years of history and experience. Further down the line their designs took influence from the more avante-garde in appearance and in function they become completely dedicated to innovation, making investments in research and technology aimed at growth and updating their offering. Pietranera became 'situated halfway between object and service, between interior design and laboratory lay-out.'Object and function blend together and become Performance Design, the company’s DNA. With Pietranera's vast experience within the industry, they have cultivated a very much modern style, which could be thought of as more basic or classic and refined than other brands and thus appeal to a huge range of hairdressers and barbers.