How To Use Trends to get Clients
Staying up to date with and using trends to get new clients is a smart way to grow your business as trends are one of the most powerful tools in the hair & beauty industry.
However, at Salon Supplies we get that social media can be overwhelming at times. Therefore, this article breaks down all the ways you can use social media trends to grow your busines & client base.
Spot and Understand Trends Early
Follow industry leaders: Keep up with top stylists on Instagram, TikTok, and YouTube (e.g. Chris Appleton, Jen Atkin, Tyler Johnston Tamás Tüzes).
Use social platforms: Follow hashtags like #hairtrends2025, #balayage, #bobcut, #hairinspo, #2025hair etc...
Stay informed via trade media: Read salon magazines or blogs (e.g. Modern Salon, Behind the Chair).
Keep up with Pop Culture: Such as music videos, fashion week, red carpets, Netflix/TV shows; these often predict what clients will ask for next as they're usually where the trends start.
Showcase Trend-Based Work
Post before-and-after transformations on Instagram, TikTok, or Facebook using trending hashtags.
Create short reels explaining the trend - “The butterfly cut is huge this fall! Here’s how we make it work for different face shapes.”
Keep your portfolio fresh with trendy looks so potential clients see you as current and creative.
Educate Clients About Trends
Many people don’t know what trend suits them or would work for them, their hair type, lifestyle etc. Use your expertise to:
Explain which trends fit their hair type or lifestyle. E.g if they want layers but don't enjoy styling their hair then explain the maintenance of having layers.
Offer “trend-inspired” versions of looks (e.g. “soft wolf cut for fine hair”). Tailor the 'trend' to them.
This builds trust and positions you as a trend translator, not just a follower.
Use Trends in Marketing
Feature current trends in promotions:
“Try the trending Cherry Cola Red — 20% off this month!”
Send email or text campaigns highlighting seasonal looks.
Use Social Media posts with trending keywords so you appear in local searches.
Collaborate and Cross-Promote
Team up with makeup artists, fashion boutiques, photographers or any other local creatives that make sense to your brand to create local trend shoots.
Tag each other and share on social, this is a great opportunity to network with different and new audiences
Educate Yourself Continuously
Attend classes or webinars on new colour techniques, cuts, and styling tools. E.g L'Oreal and Matrix do these often so keep an eye on their socials!
Share what you learn “Just trained in the new air touch balayage trend!” clients love stylists who keep evolving and can keep up with modern ideas.
Position Yourself as a Trend Expert
Offer “Trend Update” consultations: Short appointments where clients can come in for advice.
Speak at local events or post short videos explaining upcoming hair trends.
Tip: Ask Chatgpt to make you a monthly on trend social plan for your socials
Being a go-to trend interpreter helps you stand out from other stylists.
