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2024 IS THE YEAR OF LIVED-IN BLONDE…
…and their new Global Ambassador, Actress & Producer Sofia Vergara, is now wearing the on-trend colour service.
Re-writing her hair story with excitement, Sofia goes from her brunette look to a new natural-looking, customised Lived-in Blonde, that brightens her mid-lengths and ends, bonded by Schwarzkopf Professional products.
With Vergara as their new Global Ambassador, they aim to inspire their global community of hairdressers and consumers to tell their hair stories, share the processes behind them, and show their true selves. They believe that behind every client’s hair, there is a story of courage, empowerment, and trust, and this year they want to see those stories come to life.
CHRIS APPLETON – THEIR NEW GLOBAL COLOUR AMBASSADOR
THE MASTERMIND BEHIND SOFIA’S LIVED-IN BLONDE
Chris Appleton is the go-to stylist for Hollywood’s top celebrities and the mastermind behind some of the most famous looks and blonde hair color transformations of the past decade. As an expert in color, Chris will collaborate with them to demonstrate why he trusts and uses Schwarzkopf for his clients, enabling them to tell their own hair stories
“One of the biggest trends right now is the lived-in blonde. It is a very popular look with celebrities, very sought after in the salon and it's a trend that isn't really going anywhere.” Chris Appleton
Chris and Sofia are the perfect partners to create attention, awareness, and to inspire their global community of consumers. Chris created a Lived-in Blonde look for Sofia, a customized hair color built on the natural base of her hair, looking natural, premium, and perfectly blended.
ACHIEVE SOFIA VERGARA‘S LIVED-IN BLONDE LOOK WITH THEIR STAR PRODUCTS
BLONDME
PREMIUM LIGHTENER 9+
MAXIMUM LIFT WITH A MINIMUM BREAKAGE
BENEFITS:
- With integrated Anti-Metal Bond Protection Technology to protect the hair fibre during processing for minimised hair breakage
- Up to 9 levels of lift
- Suitable for all hair bases
- Anti-yellow agents to neutralise warm undertones
- Flexible mixing ratio
BLONDME TONING
THE TONING RANGE ESSENTIAL FOR A PERFECT BLONDE
BENEFITS:
- With integrated Anti-Metal Bond Protection Technology to protect the hair fibre during processing for minimised hair breakage
- With integrated HydroLock Technology for improved moisturisation
- Ammonia-free, pH-neutral formula to minimise additional hair stress
- Versatile consistency for bottle and brush application
PASTEL TONING
- For pre-lightened bases and natural base 9 or lighter
- 9 shades
DEEP TONING
- For pre-lightened darker bases and natural base 5-8
- 5 shades
IGORA ROYAL HIGHLIFTS
THE COOLEST BLONDE RESULTS WITH A HIGH PERFORMING FORMULA
BENEFITS:
- Top-level formula with Truelift Complex for a more powerful lift and stronger neutralisation
- Integrated Fibre Bond Technology for reduced hair breakage
- 10- Series for up to 4 levels of lift for bases 7 to 8
- 12- Series for up to 5 levels of lift for bases 6 to 8
IGORA VIBRANCE PASTEL TONING
FLEXIBLE APPLICATIONS AND ALWAYS EVOLVING TECHNIQUES
BENEFITS:
- A wide range of service opportunities for all hair types
- A trusted formula developed with the Moisture Protecting complex, for more shine and more care
- Care for all blonde toners, due to the Integrated Bonding Technology for minimized hair breakage
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