Hair Was Your Holiday? - L’Oréal Professionnel

Hair Was Your Holiday? - L’Oréal Professionnel

By Jonnie McKinnon

Senior Indirect Education Developer, L’Oréal Professionnel Paris


Festive revelling is now over. This means it’s now time to countdown to a summer getaway, for a much needed vitamin D top up.

This year we have some amazing education and support planned for you as well as some new product launches.

Use this time wisely and get your clients hair in tip top condition. Start thinking about that dream summer colour – We have everything you need!

Here are some of my tried and true favourites – Majirel, Blond Studio and Dia Light. I’ve added some top tips to get the best possible results! And don’t forget, it starts with a spritz! Metal Detox is the best habit you can take up this New Year.


[My 2023 Colour Heroes]


Majirel gives us limitless possibilities when it comes to shade results.

When you choose Carmilane, Rubilane and DM5, you don’t need to add a base, ever!

Copper hair is a hot topic right now! Use a Rubilane shade to get luminous, ultra-long lasting results.


Dia Light

Dia Light is a true delight to use. It is quick, tonal and gives beautiful results.

No Alkaline, No lift! Its acidic technology not only leaves hair perfectly conditioned, it will never bump the base or expose undercoat.

Dia Light Boosters hand over complete creative control to you.


Blond Studio

We have a lightener for every service.

Multi-Techniques 8 is the perfect all-rounder, but have you tried our Bond Strengthening Formula? “Bonder Inside” gives you perfect insurance for the hair.


Metal Detox

Invisible copper particles are inside the hair, preventing us from getting to the next level of colour and condition.

Not anymore! A quick spritz with the Pre-Treatment Spray before your colour is all you need. Don’t forget to take home the dreamy shampoo, mask and Oil!


[Get the Look: Bold Blaze]

Step 1
Prep the hair with Metal Detox Pre-Treatment Spray.

Step 2
Mix Majirel 7.44 with Crème Oxydant 20 Vol and apply to roots.

Step 3
Alternating take through:


Mix Crème Oxydant 9 Vol and apply both formulas, alternating panels through lengths and ends.

Step 4
Develop for 20 minutes and finish with Metal Detox Shampoo, Mask and Oil.


Follow me on Instagram to stay up to date with all the latest L’Oréal Professionnel news and don’t forget to tag me in those transformations:

I love to see our products performance in the hands of you, the Pro.

Jonnie x