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Hair colour technology and what clients expert from their hair colouring services has evolved dramatically over recent years. They no longer want a uniform, blanket colour that covers up their uniqueness with one dense shade. Instead, they want something a) flattering and b) bespoke to them - both of which can be achieved with Majirel Glow.
a) Due to its unique Glow technology, you can deliver natural, yet extremely luminous colour (50% light reflection) which flatters the face and skin tone of any client AND gives an overall healthy look.
Buy 3 or more tubes of Majirel Glow for £7.95 each! b) As the first translucent yet permanent hair colour, you achieve the perfect neutralised finish, with a formula boosted in cool reflects, whilst maintaining that beautiful, multi-tonal look with 4 times more translucency!
In the salon you have 2 types of clients.. Ones that have never coloured their hair (natural hair) and those that have coloured hair, Majirel Glow is perfect for both as it you can use it to produce everything from subtle colour to a bold statement. Or use it to tone or enhance a colour that is already there.
Let's take a look at some examples...
Give Your Client: subtle luminous iridescent reflects to enhance a natural light base and create dimension in the hair.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 7
Prepare 2 Mixes:
MIX 1: 1+1,5 ratio: 30g Blond Studio Platinium Plus + 45g Blond Studio Nutri-developer 30 Vol. + 8ml Smartbond Step 1.
MIX 2: 1+1,5 ratio, 1 tube Majirel Glow L.21 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1
Step 1: Start by painting highlights with MIX 1 in an enclosed technique then alternate with Majirel Glow L.21 to create some lowlights.
Step 2: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: Natural lightening on their length and ends. This iridescent Glow result will bring contrast and multi-tonal icy reflects.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 6 / Natural lightening on the ends
MIX 1: 1+1,5 ratio, 1 tube of Majirel Glow L.28 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 2.5cm away from the root onto the length and ends in a virgin application.
Step 2: Apply a fresh formula of MIX 1 to the root area and develop for 35 minutes.
Step 3: Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: a deep iridescent look, to bring a subtle veil of colour to their hair. Bring out their inner glow, even on a dark base!.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 5
Prepare 1 Mix:
MIX 1: MIX 1: 1+1,5 ratio, 1 tube Majirel Glow D.22 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 onto the lengths and ends.
Step 2: Mix a fresh formula of MIX 1 and apply onto the root area.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: an icy matte look, perfect for any dark bases. A subtle balance between matte and ash to neutralise warmth with a luminous cool effect.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 5
Prepare 3 Mixes:
MIX 1: 1+1,5 ratio, 1 tube Majirel Glow D.17 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
MIX 2: 1+1,5 ratio, 1 tube Majirel Glow D.11 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1.
MIX 3: 1+1,5 ratio, 1 tube Majirel base 3 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 + 2 on alternating sections using an enclosed technique.
Step 2: Apply MIX 3 onto the remaining areas of the hair to create depth and contrast.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: a soft mocha and translucent finish for an edgy and luminous effect on a natural base. Perfect for a colour refresh.
How to Achieve this Look:
Diagnosis: Natural base 6 / Enclosed highlights
Prepare 2 Mixes:
MIX 1: 1+1,5 ratio, 3/4 tube Majirel Glow L.11 + 1/4 tube Majirel base 7 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
MIX 2: 1+1,5 ratio, 1/2 tube Majirel Glow L.18 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 to the root area.
Step 2: Apply MIX 2 onto the length and ends.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: an ultra-translucent pearlescent effect, perfect for creating a personalised result over pre-lightened hair.
How to Achieve this Look:
Diagnosis: Pre-lightened hair with 1cm regrowth / Natural base 6
Prepare 1 Mix:
MIX 1: 1+3 ratio: 30g Blond Studio Platinium Plus + 90g Blond Studio Nutri-developer + 8ml Smartbond Step 1.
Other Products to Use: Majirel Glow L.02, Majirel Glow Clear, Majirel Glow L.12 and L’Oréal Professionnel Cream Oxydant 12.5 Vol.
Step 1: Start with a pre-lightening service using the Blond Studio Platinum Plus mix and develop for up to 50 minutes. Rinse.
Step 2: On the roots, in a 1+1,5 ratio, apply 1/4 tube Majirel Glow L.02 + 1/4 tube Majirel Glow L.12 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1. On the length and ends, alternate between the following 2 mixes: In a 1+1,5 ratio, mix 1/2 tube Majirel Glow L.02 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1. Mix, in a 1+1,5 ratio, 1/2 tube Majirel Glow L.12 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: a subtle iridescent contrast on dark hair with this cool neutralising shade.
How to Achieve this Look:
Diagnosis: Natural base 4 / previously coloured hair
Prepare 1 Mix:
MIX 1: I +1.5 ratio, 1 tube Majirel Glow D.21 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol + 4ml Smartbond Step 1.
Step 1: On the roots, apply MIX 1. Take through immediately on the length & ends (To create more contrast, pre-lighten pieces of the hair using Blond Studio Multi-techniques 8 + L’Oréal Professionnel Cream Oxydant 30 Vol. + 8ml Smartbond Step 1 in a 1+1 ratio.)
Step 2: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Give Your Client: the ultimate neutralised finish, always luminous & dimensional, for the coolest taste of colour.
How to Achieve this Look:
Diagnosis: Natural base 5 / previously coloured with Majirel 6.46.
Products to use: 1 Sachet Efassor + 60ml hot water, Majirel Glow D.11, L’Oréal Professionnel Cream Oxydant 20 Vol, 4ml Smartbond Step 1.
Step 1: Gentle cleanse the previously coloured areas of the hair. Develop for up to 20 minutes and rinse.
Step 2: On the roots, in a 1+1,5 ratio, apply 1 tube Majirel Glow D.11 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1. Take through on the length & ends in a 1+1,5 ratio, using 1 tube Majirel Glow D.11 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1 plus 10-15ml warm water.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
a) Due to its unique Glow technology, you can deliver natural, yet extremely luminous colour (50% light reflection) which flatters the face and skin tone of any client AND gives an overall healthy look.
Buy 3 or more tubes of Majirel Glow for £7.95 each! b) As the first translucent yet permanent hair colour, you achieve the perfect neutralised finish, with a formula boosted in cool reflects, whilst maintaining that beautiful, multi-tonal look with 4 times more translucency!
In the salon you have 2 types of clients.. Ones that have never coloured their hair (natural hair) and those that have coloured hair, Majirel Glow is perfect for both as it you can use it to produce everything from subtle colour to a bold statement. Or use it to tone or enhance a colour that is already there.
Let's take a look at some examples...
Natural Hair
Light Iridescent Glow - Frozen Rosé
Give Your Client: subtle luminous iridescent reflects to enhance a natural light base and create dimension in the hair.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 7
Prepare 2 Mixes:
MIX 1: 1+1,5 ratio: 30g Blond Studio Platinium Plus + 45g Blond Studio Nutri-developer 30 Vol. + 8ml Smartbond Step 1.
MIX 2: 1+1,5 ratio, 1 tube Majirel Glow L.21 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1
Step 1: Start by painting highlights with MIX 1 in an enclosed technique then alternate with Majirel Glow L.21 to create some lowlights.
Step 2: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Light Ash Glow - Cherry Sand
Give Your Client: Natural lightening on their length and ends. This iridescent Glow result will bring contrast and multi-tonal icy reflects.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 6 / Natural lightening on the ends
MIX 1: 1+1,5 ratio, 1 tube of Majirel Glow L.28 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 2.5cm away from the root onto the length and ends in a virgin application.
Step 2: Apply a fresh formula of MIX 1 to the root area and develop for 35 minutes.
Step 3: Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Dark Iridescent Glow - Mauve in Love
Give Your Client: a deep iridescent look, to bring a subtle veil of colour to their hair. Bring out their inner glow, even on a dark base!.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 5
Prepare 1 Mix:
MIX 1: MIX 1: 1+1,5 ratio, 1 tube Majirel Glow D.22 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 onto the lengths and ends.
Step 2: Mix a fresh formula of MIX 1 and apply onto the root area.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Intense Cool Dark Glow - Pollution Ash + Nude Matte
Give Your Client: an icy matte look, perfect for any dark bases. A subtle balance between matte and ash to neutralise warmth with a luminous cool effect.
How to Achieve this Look:
Diagnosis: Natural hair / Natural base 5
Prepare 3 Mixes:
MIX 1: 1+1,5 ratio, 1 tube Majirel Glow D.17 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
MIX 2: 1+1,5 ratio, 1 tube Majirel Glow D.11 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1.
MIX 3: 1+1,5 ratio, 1 tube Majirel base 3 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 + 2 on alternating sections using an enclosed technique.
Step 2: Apply MIX 3 onto the remaining areas of the hair to create depth and contrast.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Coloured Hair
Light Cool Mocha Glow - Greige Escape
Give Your Client: a soft mocha and translucent finish for an edgy and luminous effect on a natural base. Perfect for a colour refresh.
How to Achieve this Look:
Diagnosis: Natural base 6 / Enclosed highlights
Prepare 2 Mixes:
MIX 1: 1+1,5 ratio, 3/4 tube Majirel Glow L.11 + 1/4 tube Majirel base 7 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
MIX 2: 1+1,5 ratio, 1/2 tube Majirel Glow L.18 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
Step 1: Apply MIX 1 to the root area.
Step 2: Apply MIX 2 onto the length and ends.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Light Pearlescent Glow - Bubble Kiss + Fairy Pearl
Give Your Client: an ultra-translucent pearlescent effect, perfect for creating a personalised result over pre-lightened hair.
How to Achieve this Look:
Diagnosis: Pre-lightened hair with 1cm regrowth / Natural base 6
Prepare 1 Mix:
MIX 1: 1+3 ratio: 30g Blond Studio Platinium Plus + 90g Blond Studio Nutri-developer + 8ml Smartbond Step 1.
Other Products to Use: Majirel Glow L.02, Majirel Glow Clear, Majirel Glow L.12 and L’Oréal Professionnel Cream Oxydant 12.5 Vol.
Step 1: Start with a pre-lightening service using the Blond Studio Platinum Plus mix and develop for up to 50 minutes. Rinse.
Step 2: On the roots, in a 1+1,5 ratio, apply 1/4 tube Majirel Glow L.02 + 1/4 tube Majirel Glow L.12 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1. On the length and ends, alternate between the following 2 mixes: In a 1+1,5 ratio, mix 1/2 tube Majirel Glow L.02 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1. Mix, in a 1+1,5 ratio, 1/2 tube Majirel Glow L.12 + 1/2 tube Majirel Glow Clear + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol. + 4ml Smartbond Step 1.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Dark Iridescent Glow - Frozen Rosé
Give Your Client: a subtle iridescent contrast on dark hair with this cool neutralising shade.
How to Achieve this Look:
Diagnosis: Natural base 4 / previously coloured hair
Prepare 1 Mix:
MIX 1: I +1.5 ratio, 1 tube Majirel Glow D.21 + 75ml L’Oréal Professionnel Cream Oxydant 12.5 Vol + 4ml Smartbond Step 1.
Step 1: On the roots, apply MIX 1. Take through immediately on the length & ends (To create more contrast, pre-lighten pieces of the hair using Blond Studio Multi-techniques 8 + L’Oréal Professionnel Cream Oxydant 30 Vol. + 8ml Smartbond Step 1 in a 1+1 ratio.)
Step 2: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Dark Ashy Glow - Pollution Ash
Give Your Client: the ultimate neutralised finish, always luminous & dimensional, for the coolest taste of colour.
How to Achieve this Look:
Diagnosis: Natural base 5 / previously coloured with Majirel 6.46.
Products to use: 1 Sachet Efassor + 60ml hot water, Majirel Glow D.11, L’Oréal Professionnel Cream Oxydant 20 Vol, 4ml Smartbond Step 1.
Step 1: Gentle cleanse the previously coloured areas of the hair. Develop for up to 20 minutes and rinse.
Step 2: On the roots, in a 1+1,5 ratio, apply 1 tube Majirel Glow D.11 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1. Take through on the length & ends in a 1+1,5 ratio, using 1 tube Majirel Glow D.11 + 75ml L’Oréal Professionnel Cream Oxydant 20 Vol. + 4ml Smartbond Step 1 plus 10-15ml warm water.
Step 3: Develop for 35 minutes. Thoroughly rinse the hair. Apply 4-6 pumps of Smartbond Step 2 and leave for 10 minutes. Rinse Thoroughly.
Glow is in the Hair: What is Majirel Glow?
Translucent Permanent Colour for High Shine, Cool Reflects and Natural Looking Results
According to a 2019 Consumer study*, natural looking hair colour is the number 1 colour result desired by women today.*
As a result, this year L’Oréal Professionnel have upped their game by re-inventing the definition of French natural-looking hair colour to create Majirel Glow.
Inspired by the beauty world’s glow trend, Majirel Glow aims to create a 'halo' hair effect, enhancing your client’s natural colour and leaving them with shiny, healthy-looking locks.
Get ready for never-ending gorgeous hair days! Designed to release your client’s inner hair glow and act as the hair world’s answer to 'no makeup, makeup'. This new consumer-inspired colour service is formulated with a unique dye ratio heavily weighted in pure reflect; providing you with translucent and luminous colour results combined with a neutralised, barely-there finish with a hint of tone.
Majirel Glow lifts up to 3 levels and is boosted in cool reflects to neutralise the exposed undercoat. It leaves your client’s hair looking natural and luminous with +50% more light reflection and X4 more translucency**.
*Colourants U&A , Samples: Salon Colourers (n= 1056), 2CV Coliurants U&A, February 2018
** vs Majirel Core
Glow for Everyone: Why Go Glow?
Have you noticed warm tones sneak into your client’s hair? Is your client interested in something different but doesn’t want a heavy colour demarcation? Do you just want to give them an extra boost of shine? If ‘yes’ is the answer to any of these questions, hair glow is definitely for you! With low maintenance and flexibility for a variety of techniques, Majirel Glow is the way forward if your clients are seeking a luminous yet subtle shine.
Suitable for all hair types, a Glow service is perfect if your client is new to colour, has previously coloured hair or just looking for a gentle colour refresh to cover regrowth and even blends up to 30% of grey hair. If working on more than 50% of white hair, you will still need to cover the regrowth of your client with our traditional Majirel range but you can refresh the length and ends using Majirel Glow for a luminous, neutralised result.
What Are the Benefits of A Hair Glow Service?
1. Enhance your client’s natural colour
2. Natural-looking translucent and luminous colour results
3. Bespoke multi-tonal cool cover
4. Low maintenance
5. Suitable for all hair types
6. Subtle re-growth
High Shine, Cool Reflects
NEW GLOW TECHNOLOGY: Less Base More Reflect
Oxydative colour. Up to three levels of lift, the base ensures up to 30% of white hair coverage. The reflect provides light, translucency and neutralisation.
Formulated specifically to be highly concentrated in pure reflect and low on base, Majirel Glow is super versatile for dark or light bases. Less bass means you do not need shades for each level and that the colour will pick up on the existing highs and lows. Therefore, each result is unique. The palette has 18 intermixable shades, spilt between light bases (bases from 6 to 10) and dark bases (bases from 1 to 5). The flexible nature of Majirel Glow means it can be used with any of L’Oréal Professionnel’s crème oxydants. However for an optimum result, you are encouraged to experiment with the new 12,5 oxydant.
LIGHT for bases 6 and above and DARK for bases 5 and below
As Majirel Glow Shades can be applied on a variety of different base levels, the colour result can vary depending on a number of things including; the colour of the hair, the oxydant used, the undercoat reached and the percentage of white hair on a client.
The permanent nature of Majirel Glow allows more lift to create tonal differences in the hair through varying the oxydant level used.
Don’t forget if you are working on 30% to 50% of white hair, you will need to mix with a traditional Majirel base shade to ensure you achieve perfect coverage (i.e. when working on 40% white hair, you will need to add 40% of Majirel base shade).
The permanent nature of Majirel Glow allows more lift to create tonal differences in the hair through varying the oxydant level used.
Don’t forget if you are working on 30% to 50% of white hair, you will need to mix with a traditional Majirel base shade to ensure you achieve perfect coverage (i.e. when working on 40% white hair, you will need to add 40% of Majirel base shade).
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