New INOA colour ambassador!

New INOA colour ambassador!

L'Oreal Professional is delighted to announce that Alexa Chung is the new INOA colour ambassador. Often referred to as a global style icon Alexa has an impressive body of work and awards behind her. She is Contributing Editor to British Vogue, Young Style Ambassador for the British Fashion Council and has won the British Style Award at the British Fashion Awards three years in a row.

Known for her incredible sense of style, and her trade mark haircut and colour, Alexa is the ultimate fashionista. Alexa’s style icon status and well known distinctive personal style from her clothes to her hair make her the perfect ambassador for L’Oréal Professionnel, the Parisian house of hairdressing which already has strong links to Fashion.

Alexa said “I am delighted to be working with such an iconic brand. L'Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris so I'm really excited to join the team.”

INOA was the first 100% ammonia-free odourless permanent colorant with Oil Delivery System technology available to hairdressers and since its launch has heralded a change in modern hair colouring, from its advanced technology to its sensorial in-salon experience. Featuring a portfolio of over 100 hues with the ability to lighten up to three levels, darken hair and perfectly cover 100% white hair, INOA is our most advanced hair colour giving stunning results and incredible shine designed for the fashionable modern woman whatever her age.

To find out more take a look at the L'Oreal Professional section of our site here.