Wella Professionals team up with PPQ for NEW Mineral Collection

Wella Professionals team up with PPQ for NEW Mineral Collection
Perfectly in line with PPQ’s daring aesthetic, the on-trend hair hues were created by some of the industry’s most skilled and creative artists from the Wella Professionals Colour Club – Robert Eaton from Russell Eaton, Jayson Gray from TONI&GUY and Andrew Dunne from MANE Hair, Dublin.

The Soft Rose Blush Blonde was created using layered blonde tones and accents of violet, while a Cool Crisp Brunette look was achieved with tones reminiscent of natural ash shades. Finally the Deep Brunette Noir look was lifted with earthy ash tones, giving a matte mineral effect.

Together with the Wella Professionals EIMI Styling Team, Lead Stylist Darren Ambrose from D & J Ambrose embodied the PPQ girl by creating styles that reflected the ethereal mood of the collection. Strong and slick centre-partings reigned supreme on the runway, while crimped, candyfloss-textured mid-lengths and ends provided a chic contrast.
SS16 sees the PPQ girl in flowing fabrics, china-inspired patterns and solid colours. The otherworldly collection was inspired by the grace and splendour of a lost Dynasty haunting its former estate.


Design duo Amy Molyneaux and Percy Parker launched the PPQ fashion label in London in 1992. Today, their team craft cutting-edge collections in strong shapes and bold prints incorporating elaborate fabrics in a spectrum of directional colours. Loyal PPQ fans include some of today’s hottest style icons, such as Sienna Miller, Rihanna, Lily Allen, Daisy Lowe and Alexa Chung

Get The Look - Styling:

Recreate the PPQ SS16 style on your clients using these key EIMI products:
  • EIMI Scuplt Force Flubber Gel

  • EIMI Sugar Lift

  • EIMI Glam Mist

  • EIMI Shimmer Delight

Get The Look - Colour: The NEW Mineral Collection from Koleston Perfect INNOSENSE is a range of five fashion-led hair hues inspired by earth, minerals and stone. Perfectly in tune with this season’s pioneering spirit, the collection of cool colours reflect the myriad of shades found in rock strata, evoking earth, stone and mineral ore.

The Shades:

  • 4/17 Medium Ash Brunette Brown – inspired by the earthy, mineral-rich layers of rock

  • 6/17 Dark Ash Brunette Blonde – influenced by the naturally occurring reddish clay

  • 7/18 Dark Ash Pearl Blonde – galvanized by the culmination of all minerals

  • 9/81 Very Light Pearl Ash Blonde – inspired by layers of cool, beige rock

  • 10/95 Lightest Cedre Mahogany Blonde – stirred by the pastel-coloured sand deposits

Offer your clients the on-trend mineral shades as part of your Colour Service.