L'Oréal - Passionately Professional

NEW Steampod Straightener

AND Steampod smoothing Hair Care range Achieve 2 x FASTER and 2 x SMOOTHER results with 78% less damage and reduced colour fading* when straightening hair with the L'Oreal Steampod 3.0. Uses the secret of steam - this is not your regular straightener! Use with especially formulated Steam Pod Hair Care products - the perfect partner in achieving perfectly smooth results.


Achieve 30% more light reflection (as discovered in an instrumental test) and up to 2 times more translucency (than the Inoa Core range) with INOA GLOW. INOA GLOW is L’Oreal Professionnel’s first no ammonia (amonia free) oil glow hair colour for a neutralised finish and extreme luminosity.

About L'Oréal Professionnel

L'Oréal Professionnel combines a passion for fashion with the most innovative technology, forming strong links with top designers, photographers, and beauty and fashion magazines, to raise the profile of the hairdressing industry. More than a hundred years later, L'Oréal Professionnel has continued to provide one of the strongest educational programmes in the entire beauty and hairdressing industry. Leading the way in hairdressing, L'Oréal Professionnel offers a diverse range of events, from fashion shows and competitions for young hairdressers, to trips abroad and the world-renowned L'Oréal Professionnel Colour Trophy, including Regional Finals and the magnificent Grand Final. L'Oréal Professionnel strives to be the ultimate business partner to salons. In the current challenging economic environment, never before has it been so important to set yourself apart from the competition to capture your audience and grow your client base.
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