Wella Professionals

Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, we have been pursuing our quest to share the passion, fuel the imagination and ignite the spark of creation that makes visionary style and beauty dreams come true.

From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser's passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.