Seasonal Promotions: Planning Your Salons Calendar
Planning your Salons calendar is essential to ensuring you make the most out of all the seasonal promotion opportunities available. Seasonal promotions are a great idea for hairdressing salons for several strategic and psychological reasons. These are:
Certain seasons naturally align with higher demand, for example before summer holidays, Christmas or back to school. Promotions during these periods of time can help you to capitalise on the seasonal spike. For instance doing a back to school 20% off haircuts or a Christmas glow up package.
Other seasons tend to be naturally quieter, but targeted seasonal promotions can help boost business during these times. January, for example, is often a slower month for most industries, yet ‘new year, new me’ style offers can encourage clients to refresh their look and book hair appointments.
Attract More Clients During Key Times
Seasonal promotions give existing clients an incentive to return sooner. For example, a customer who planned to visit only at Christmas might be encouraged to book an additional September appointment if you offer an attractive autumn promotion.
Encourage Repeat Business
Seasonal campaigns are perfect for highlighting:
New treatments - for example, you could launch a winter campaign promoting a hydrating treatment add-on to help combat dry, dehydrated hair during the colder months.
Retail products - Many products lend themselves to seasonal campaigns. For example, summer is the perfect time to highlight the importance of UV protection for hair. Make sure your retail shelves are stocked with UV-protective products, and consider running an educational promotion to help clients understand their benefits and boost sales.
Introduce New Services or Products
Create Urgency & Excitement
Plan limited time offers for each season. The time pressure of a limited time offer drives quick action. Examples of these are:
"Book your holiday blow-dry by December 15th and get 10% off"
"Only 20 spots available for our Summer Hair Rehab Treatment"
Great Marketing Hook
Seasonal promotions provide fresh marketing content as well as keeping your business visible and relevant all year long. A few examples of where these seasonal marketing hooks can be used are:
- Social Media Posts
- Newsletters
- Window Displays
Stand Out From Competitors
A well-crafted seasonal promotion helps differentiate your salon from others offering the same basic services. It shows you're current, creative and client-focused.
Boost Revenue
Promotions such as bundling services or offering small discounts can increase both average spend per clients and number of appointments.
Season By Season Promotion Ideas
'Winter Hair Rescue' Treatment Package
Offer: Deep conditioning + scalp massage + trim bundle
Tagline: “Fight winter frizz and dryness with our Winter Rescue package!”
Incentive: Discounted bundle price or free product sample (like a travel-size mask)
Spring Cleaning Your Hair
Offer: Detox scalp treatment + clarifying shampoo + trim
Marketing Hook: “Just like your home, your hair needs a spring clean too.”
Autumnal 'Fall' Into Colour Promotion
Offer: 15 - 20% off balayage, lowlights, or full colour
Add-on: Free toner or gloss with colour service
Tagline: “Rich tones, warm hues - welcome autumn with a fresh look.
Pre-Holiday Hair Prep Package
Offer: Cut + colour or blow-dry + treatment
Bonus: Travel-size product or beach bag freebie
Pitch: “Holiday ready hair with zero effort.”
