Read here for information on what shades have been discontinued and what alternative shades/formulas can be used instead..
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Matrix SoColor Beauty provides long-lasting hair colour: Patented Chroma- balanced hair dye delivers brilliant colour, multi-dimensional shine and excellent grey coverage.
Brilliant shine & condition: Exclusive dual-action cationic conditioning system infuses hair with silky smoothness and radiant shine.
Reliably beautiful tone: Pre-blended bases offer rich, even, natural-looking results with a complete blending of greys.Pre-adjusted tones offer perfect colour results for every level.
SoColor Beauty Blended Natural Collection
This is a collection for natural coverage and blending of greys. Contains a comprehensive pallet of beautiful shades for natural looking results. The shades have pre-blended bases that compensate for natural underlying pigmentation.
SoColor Beauty Reflect Collection
Great for creating intense results and fashion effects. Contains a full range of vibrant shades with pure tones. Fully intermixable with other shades for more intense results.
SoColor Beauty High-Lift Blondes
For extra lightness and pastel tones on levels 7 and lighter.
SoColor Beauty Extra-Coverage
For perfect, neutral or warm coverage on over 50% grey.
SoColor Beauty Ultra Blondes
For maximum lightening and additional toning on levels 5 to 7.