NEW Matrix Socolor Extra Coverage Pre-Bonded Permanent Hair Color 90ml

The SoColor Renovation: Upgraded Formula. Permanently Iconic.

Matrix SoColor Pre-Bonded Permanent Hair Colour delivers intense, long-lasting vibrancy while protecting and strengthening all hair types, including curls and coils. Its upgraded formula, enriched with naturally derived oil and a pre-bonded complex, offers up to twice the softness and shine*, plus 100% grey coverage in just one use.

Featuring a creamy, drip-free consistency with no extra bonding additives required, this vegan professional color ensures full saturation and healthier looking hair with every application. Perfect for salon professionals seeking superior results and hair care combined.

The upgraded formula includes a new 'No Drip Technology' which means the new shades will appear and mix thicker than the original shades. As the colour oxidises the visible colour in the bowl or on the head may look darker, or a little different. 

There is minimal change in the results as the formula is UPGRADED!

Updrades:

• New ingredients: Citric Acid & Glycine
• Up to 100% Grey Coverage
• Preserves All Patterns
• Up to 2x More Shine after 1 use*
• Naturally Derived Oil
• Up to 2x Softer hair**
• 97 Shades!
• New packaging to help you navigate each range

Collection names:

Blended Natural Collection: Up To 100% Grey Coverage On Up To 50% Grey Hair

Vibrant Collection: Lasts Up To 36 Washes*

Ultra Blonde Collection: Up to 5 levels of lift

Extra Coverage Collection: Up To 100% Grey Coverage On Resistant Greys

Due to a formula change, an allergy alert test must be done 48 hours before each use, even if hair colouring products have been used before.

*expert assessment **instrumental test