[Become a Serie Expert]

[Become a Serie Expert]

By Jonnie McKinnon

Senior Indirect Education Developer, L’Oréal Professionnel Paris


The correct hair care is essential for maintaining healthy hair. Choosing the right products will give you manageable and beautiful hair, but understanding what your hair needs can be tricky. That’s why we love to mix and match our Serie Expert range to find the ideal regime for every client.

Thanks to social media, professional haircare is booming, and clients are becoming more educated and aware of the power of pro products. This is your opportunity to revisit every consultation and share your Serie Expertise. Post salon services are essential to take care of your clients’ fabulous hair.

Serie Expert is created by pros, for pros. Efficacy and performance is at the heart of Serie Expert and has been since it’s launch over 20 years ago. Of course, we have great shampoos and conditioners, but we push if further with innovative products like our liquid care treatments and pave the way with patented technologies like Metal Detox.


[Jonnie’s Go to Ranges]


Kick off your colour service with Metal Detox to remove harmful copper deposits and ensure a flawless colour result. This will provide shine and softness everyone will notice and up to 97% less breakage.*

We recommend the sulphate free Cleansing Cream and Anti-Deposit Protector Mask is used weekly as a minimum to maximise the battle against metals and prevent future build up. Use the NEW Oil daily to protect from heat, plump the hair fibre and so much more.

The Metal Detox Range


For oily scalps, use the Anti-Oiliness Shampoo and 2-in-1 Clay Mask to deeply purify and regulate sebum production.

For oily or dry flaky scalps, use the Anti-Dandruff shampoo and enjoy up to 100% of visible flakes removed.**

For sensitive of irritated scalps, use the Anti-Discomfort shampoo and Intense Soother Treatment to instantly soothe and protect.

Beautifully fragranced, the range leaves the hair bouncy, shiny, and hydrated- even coloured hair!

Scalp Advanced Range


With a shampoo, conditioner, mask, 10-in-1 spray, and an in-salon liquid treatment, Vitamino Color promises up to 6x shinier hair*, and protection from colour fading for up to 8 weeks.** Resveratrol prevents the colour from oxidising as rapidly, locking it down. This promotes radiance, softness, and a lightweight feel.

The 10-in-1 Spray is an amazing multitasker for anyone with any coloured hair. If they’re only taking one product today, make it this one!

The Acidic Sealer is an in-salon treatment that instantly seals colour, locks down the cuticle and delivers instant detangling.


Does your client have short, broken hairs visible along the parting and hairline? Are they an avid lightener fan, and might overdo it with the heat now and again? Absolut Repair delivers plant-based proteins, Gold Quinoa, to strengthen whilst moisturising and softening at the same time- that’s the resurfacing technology. And if you’re an Absolut Repair fan, keep your eyes peeled, we have some exciting news you later this year!

Adding a protein rich treatment into your weekly regimen is a great way to ensure your hair is getting everything it needs; the multi-tasking 10-in-1 Oil is a real hero for this!

*Instrumental test on Concentrated Oil
**Consumer test


Detox Your Clients Hair

Detox Your Clients Hair


Pre treat the hair with Metal Detox Pre-Treatment Spray and refresh colour with your chosen shade.


Deep cleanse and shampoo twice with the Metal Detox Shampoo.


Follow with the Metal Detox Anti-Deposit Protector Mask.


Finish with the Concentrated Oil.

By taking these 3 products home, your client will have shiny, nourished hair.


Follow me on Instagram to stay up to date with all the latest L’Oréal Professionnel news and don’t forget to tag me in those hair transformations:

I love to see our products performance in the hands of you, the Pro. <3

Jonnie x