Hair Bond Strengthening Treatments - Blog

Hair Bond Strengthening Treatments - Blog
Bond builders or bond realignment treatments for hair have changed the hairdressing industry. Since the first bond builder was created two years ago, the limitations of hair colouring has completely changed. Hair colourists can do more with their clients' hair while causing less damage. This means that clients can go lighter, faster and experiment with more colours, more often than ever before. And with Christmas and the New Year just around the corner, no doubt your clients will asking you to deliver big changes with stunning finishes - time to invest in one of these revolutionary products which not only improve coloured hair but can be used as a stand-alone service ensuring your clients feel a million dollars at their next festive party. We all know that these revolutionary treatments can all do the following:
  • Protect and strengthen hair during the colour and bleach process, reducing damage and breakage.
  • Give you more creative colouring options in salon.
  • Improve hair manageability and condition.
  • Can be used as a stand-alone service earning your business more money.
These days established hair brands have been releasing their own version of the bond builder so we thought we'd take a closer look at them all and relay to you what their unique selling points are so that you can make an informed decision and choose the version of the product that's right for you. Colorphlex™ stood out from its competitors from the beginning. It comes in two sizes, a Home Care Kit plus an Intro Kit which allows you to try it for yourself before committing to a larger purchase but what else separates Colorphlex™ from the rest?

Unique Selling Points of Colorphlex™

  • It was voted The Best Strengthener of 2016 by readers of Launchpad
  • It is engineered not to interfere with chemical services, so you do not have to change your colour formula by increasing the volume of developer, nor do you have to process the hair 10 extra minutes or more.
  • Although ColorpHlex™ is an engineered molecule it is made with a natural vegetable (potato) protein combined with a bond building complex centre on the second most abundant element on the planet.
  • ColorpHlex™ is free of parabens, sulfates, MI/MCI, formaldehyde, PEG’s and Triclosan.
  • It has a large fan-base on social media with over 8000 posts on Instagram and over 2000 followers on Twitter using the #Colorphlex
  • They have a fantastic online presence and database of imagery and success stories that you can utilise for your own business.
  • They have formulated a Home Care Kit that your clients can use at home - giving you more happy customers and retail sales

Some #SalonLife examples of #Colorphlex™

Ultim8 Bond Builder by Matrix

Next we have one of the newest releases. Matrix fans will be be cheering with joy over this new Hair Bond Building Treatment formulated to work perfectly with Matrix's much-loved lightening and colour ranges (SoColor Beauty, Color Sync, Colorinsider, Lightmaster and Colorgraphics). With the hashtag #DareToHair - the ever-creative minds behind Matrix are urging you to 'push colour further than ever before' with the help of this new product.

Unique Selling Points of Ultim8

Some #SalonLife examples of #Ultim8


A photo posted by Jackson Jackson (@jacksonofjacksonsalon) on

Fibreplex by Schwarzkopf

Schwarzkopf have also formulated their own version of a Bond Protection Treatment AND they have also started using this new technology known as 'FibreBond Technology' in their most popular shades of Igora Royal.

Unique Selling Points of Fibreplex

  • FIBREPLEX GUARANTEES supreme hair quality after colouration with no perceivable colour shifts, no change in routine, no additional development time or higher developer needed.
  • It's fully compatible with all professional colour systems.
  • The range contains a Home Treatment for maintaining the improved hair quality after the initial service and protecting against new mechanical damage at home
  • Earn more revenue through the selling of the home treatment as well as the Fibreplex service on its own.
  • There are many before and after examples to be found on Twitter and Instagram of salons using this product which helps give you some idea of how well it works.

Some #SalonLife examples of #fibreplex

#nicehair #hair #hairdresser #schwarzkopfprofessional #fibreplex #goodwork

A photo posted by m13studio ( on

Vitaplex by Affinage

And last, but by no means least, we take a closer look at Affinage's Vitaplex currently available in two sizes plus a take-home treatment, it already has a huge following on Social Media largely thanks to the active and creative nature of Affinage.

Unique Selling Points of Fibreplex

  • Available in trial size as well as salon size to give you the opportunity to test it for yourself before investing.
  • The take home treatment maintains the benefits that part 1 and 2 of the service provide but also acts as an opportunity for extra revenue through retail sales.
  • Does not require any extra development time or higher percentage developer.
  • Vitaplex is unique by targeting the building blocks of the hair (keratin molecule).
  • The RAV19 Complex reconstructs the damaged areas of the keratin structure by replicating and replacing, in exact sequence and quantity, the 19 amino acids that can be destroyed during chemical services - effectively restoring the hair to it's natural state.
  • There are many before and after examples to be found on Twitter and Instagram of salons using this product which helps give you some idea of how well it works.

Some #SalonLife examples of #fibreplex

#balayage #grey #alterego #vitaplex #hairpoint #hairpointkappers #color #haircolor #affinage

A photo posted by Hairpoint (@hairpointkapper) on