Introducing Metal Detox from L'Oréal

Introducing Metal Detox from L'Oréal
The new Metal Detox range by L'Oréal Professionnel is here. Their most disruptive haircare innovation to the market to date!

Did you know our water can contain metals from pipeline erosion, and these metals can accumulate inside our hair fibre.

After 7 years of research, studies have shown that excess copper can leave hair more prone to breakage when bleaching or colouring.

Glicoamine is the star ingredient in the Metal Detox range. The formula helps to neutralise excess copper found in the hair.

3 Simple Steps

No development time needed
Up to 87% less breakage*
A reliable colour result for hair with excess copper


A quick pre-treatment before any colour service, and you can enjoy up to 87% less breakage* when you colour your hair, and, because excess copper is neutralised. Enjoy a colour result that is more vibrant and lasts longer!

*Combing test. Pre-treatment, shampoo and masque vs classic shampoo on bleached hair

Its time to upgrade your colour service, and finally see colour in high definition.