You may have seen shots of the new Biolage RAW range from Matrix. The packaging is undeniably attractive influenced by a natural minimalist theme. You can imagine it perfectly enhancing the decor of any modern salon.
The Recover range: Perfect for anyone that is looking to undo years of stress and suffering whilst making hair stronger.
The Uplift range: Ideal for injecting some life and body into fine and flat hair without stripping the hair of natural goodness or coating the hair in chemicals.
Each range contains a shampoo and conditioner (available in Backwash 1L or Retail 325ml sizes) as well as a complementing Mask treatment.
The unique selling points for the Biolage RAW range are that it's made with almost 100% natural ingredients as well as its products being better for the environment. This doesn't make it any less effective in terms of caring for your hair though - quite the opposite. There are three core families within the RAW range:
The Families
The Nourish range: Designed for those with very dry or dull hair that are looking for some loving care and extreme moisture.
The Recover range: Perfect for anyone that is looking to undo years of stress and suffering whilst making hair stronger.
The Uplift range: Ideal for injecting some life and body into fine and flat hair without stripping the hair of natural goodness or coating the hair in chemicals.
Each range contains a shampoo and conditioner (available in Backwash 1L or Retail 325ml sizes) as well as a complementing Mask treatment.
The Masks
Each family contains a Hair Mask to be used less often when you need some dramatic results. Re-Hydrate Clay Mask 400ml: an intense mask for those looking for deep conditioning and moisturising for their dry, dull hair. Re-Hab Clay Mask 400ml: contains honeycomb and kaolin clay which penetrates deep into stressed and sensitive hair. Re-Bodify Mask 400ml: a natural treatment for building body for flat and fine hair.
!SPECIAL SALON SUPPLIES' ANNOUNCEMENT!
To celebrate this huge release, we're very excited to invite you to this fantastic event.. The Salon Supplies Spa Weekend is exclusive to salon owners and managers. Come and be introduced to the new RAW range. Experience inspirational education plus learn how to grow your salon business and incorporate the Biolage RAW brand within your salon.
RAW Merchandising and Online Content
As always, Matrix has produced an inspiring and very complete campaign to support the RAW range. Stunning product imagery, social-media material and more is available through their CLUBMATRIX portal. This means salons have everything they need to educate themselves on the products as well as be part of a greater community that want to #LIVERAW.The beautiful Display Unit is easy to assemble whilst being visually effective
Learn more about the RAW way and read about their ethos
Stay in the loop with the hash tag #LIVERAW - there's still more to come..
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