Another of the big changes implemented is the introduction of more sustainable packaging for the Serie Expert range, with plastic bottles being made from up to 95% recycled plastic (excluding caps). The packaging is produced under CO² neutral manufacturing conditions in their European plant, alongside an industrial water recycling loop in the main factory in Europe.

VITAMINO COLOR
With up to 8 weeks protection from colour fade*, this is the ideal choice for your clients with coloured hair. Vitamino Color also adds up to 6x more shine so coloured hair can look as radiant as ever.*instrumental test shampoo and conditioner

ABSOLUT REPAIR
For clients with damaged hair, Absolut Repair can help make the hair softer and much more manageable. Surface damage is reduced by up to 77% and helps the hair become 7x shinier*.*shampoo + instant resurfacing masque after 5 applications

BLONDIFIER
Blondifier helps replenish and smooth the hair fibres allowing blondes to get the love back for their hair. It helps enhance the multidimensional shine of your blonde hair, leaving it feeling fully nourished and radiant.
SILVER
This range is ideal for clients with blonde, white or grey hair as this purple shampoo and conditioner help fight off brassy tones. It is enriched with anti-yellowing agents, helping keep your clients colour in the best condition. The magnesium inside helps neutralise the hair and counteracting any unwanted tones.
MEET OUR NEW HAIRCARE HERO
INTRODUCING METAL DETOX

These products can be used on all of your colour clients, on any hair type and with any brand. Metal Detox prepares the hair for the colour service, by cleansing the hair of excess copper metal before the colour service, with the added bonus of up to 87% less breakage*. Colour is more true to tone, brighter and has serious shine.
BRAND NEW INNOVATION

*Combining test, Pre-treatment, shampoo and masque vs classic shampoo on bleached hair
Everyone is talking about the new and improved Serie Expert… you don’t want to miss out on it! Purchase this exciting new innovation by L’Oréal Professionnel today to enhance your service and provide exceptional colour results for your clients.
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