Schwarzkopf Professional stands for trust and success

We Choose Performance - We Choose Clean Beauty

We're changing professional hair care for good. Embracing Clean Beauty and high-performing products that are free from compromise and full of promise.

We work with advanced vegan technology to create formulas that are full of what's good and free of what's not. 

We use sustainable packaging and ingredients you trust. None of the sulphates, silicones, parabens you don't.

We aim to inspire confidence in our hairdressers and consumers every day, because we care.

We believe in the power of WE. In our collective ability to make change happen. 

United by our craft, together we strive for progress. Turning passion into skill and skill into beauty. Creating, transforming, empowering.

Together, we look beyond today. Together we shape a new tomorrow.

We Choose Clean Performance #BCWECARE