Make The Most of Chrstmas Retail

Make The Most Of Christmas Retail

Christmas is a great time of year to boost your retail offering, with gift packs giving your customers more for their money and a want for hair to stay looking salon fresh all throiught the festive period. By strategically promoting retail products, you can create a win-win scenario: increasing your salon’s revenue while building deeper connections with clients.

Promote on Social Media

Promoting Christmas gift sets on social media can be highly effective if done creatively and strategically. If you’re not confident in your photo or video skills, a quick and simple solution is to leverage content from the brands you stock. Check their social media accounts or websites for high-quality images or videos of the products you offer. For example, the image to the left is taken from OSMO's Instagram; matched with an informative caption makes a great social media post to share with your clients.

Feeling more creative this festive season? Try creating your own videos to promote these sets! Ideas could include an unboxing video, a quick tutorial, or even a fun Christmas-themed clip featuring your whole salon team. Not only will this type of content highlight your gift sets, but it will also boost your social media engagement by encouraging your clients to interact with your posts.

If you’d prefer to keep your social feed focused on showcasing your stunning hair transformations, try utilising Instagram or Facebook Stories to inform clients about the products you have in stock. Stories are a great way to share quick, engaging updates without disrupting your main grid.

Eye Catching Displays

An eye-catching display is a highly effective way for salons to drive sales of Christmas packs, as it creates a visual and emotional connection that captures attention and sparks interest. A beautifully crafted festive display immediately draws the eye of clients as they enter your salon, setting the tone for the holiday spirit. For maximum impact, position the display in high-traffic areas, such as near the reception desk or waiting area, where it’s guaranteed to attract attention and encourage impulse purchases.

A well-designed display can encourage impulse purchases, convincing clients who may not have planned to buy a gift to make a quick decision. By showcasing a simple, ready-to-gift option, you can catch their attention. Adding a sense of urgency, such as limited stock or special holiday offers, can further prompt immediate action.

Olaplex GetYourShineOn-2000x2000_Kit -5.jpg

Personal Recomendations

During a consultation or service, hairdressers can seamlessly recommend gift packs that are tailored to the client’s specific hair type or needs. For example, if a client is getting a color treatment, the stylist can suggest a color-care gift set that will enhance and maintain their color. By aligning the recommendation with the service, it feels more personalized and relevant, making the client more likely to make a purchase. This approach not only adds value to the service but also creates an opportunity for an upsell that feels natural and thoughtful, while opening up an avenue for repeat business.

Train Your Team

Train your team to actively listen and ask thoughtful questions that uncover potential gifting needs. For example, “Are you looking for a gift for someone special?” or “Would you like to stock up on your favorite products for the holidays?” This helps identify opportunities for upselling.

Ensure your team has a thorough understanding of the gift sets you offer by providing in-depth training on each product’s benefits, ingredients, and how it suits various hair types and concerns. The more knowledgeable your team is, the better equipped they will be to match the right gift set to the right client.

By investing in training, you empower your team to confidently recommend and upsell gift sets in a way that feels natural and personalised. This not only benefits the client by offering tailored solutions, but also drives your salon's sales. With the right knowledge, tools, and mindset, your team can significantly boost holiday sales and enhance the client experience.

Olaplex InGoodRepair-2362x2953_Bonding-5.jpg

Exclusive Bundles and Events

A well-executed event, such as a holiday shopping night or a product demo, creates a unique and festive experience that clients will remember. Offering gift sets in this context makes the shopping process more enjoyable and helps clients feel that they are receiving something truly special. This enhanced experience can turn a one-time purchase into long-term client loyalty.

Exclusive bundles allow salons to package products together in a way that feels like a higher-value offering. By grouping popular items or complementary products, you can offer clients a better deal than buying each item separately, making it feel like they’re getting more for their money. This sense of added value can be very appealing, especially during the holiday season when people are looking for thoughtful and practical gifts.