These things don't always come easy, knowing how to keep your clients happy while creating maximum profit for your salon can feel overwhelming. Thats why we have put together a few tips, tricks and ideas on how to break down your pricing.
Charging What Your Skills Are Worth
As a professional hairdresser, your expertise is a valuable asset, and it's important to ensure your pricing reflects the quality of your work. Maximising revenue for your salon starts with recognising the worth of your skills, whether it's through offering specialised treatments, upselling luxury masks, or investing in premium furniture that enhances the client experience. Don’t hesitate to charge what you deserve.
Confidence is Key
The reason you might be undercharging for your services could stem from a lack of confidence in your skills. This may be due to limited education or because you've positioned yourself as someone who offers services at a lower price. In reality, you're an expert with the ability to charge just as much as your competitors. It's time to recognize your worth and price your services accordingly, reflecting the true value of your expertise.
If you’re seeking a confidence boost, consider reaching out to your local sales rep or exploring upcoming education events online. These educational opportunities are invaluable for professionals at any skill level, offering insights into new products and technologies. Staying current with the latest advancements ensures you can confidently and efficiently incorporate new products into your salon, enhancing both your skills and your service quality.
Can I Charge For Treatment Masks?
Simply, yes. Charging for treatment masks such as the Matrix Food For Soft Rich Mask, can be a valuable asset in increasing revenue. This simple upsell can make your business over £250 extra per tub!
It is important to not sell but consult your client when adding this onto their services. Offering tailored advice will allow your client to feel assured that spending extra will benefit their hair during and after their service. If this is someting you provide all your clients with already, a price increase may be nesseccary to ensure you are maximising your revenue when using these types of products.
This same approach can also be used for other services like toners etc.
Using Furniture To Invest Into Your Salon
Upgrading your salons furniture and its design doesn't always have to mean a whole salon refit. While redesigning your salon space will encrouage more clients and raise footfall, an example of investing in one staple piece that will gain revenue is a Head Spa Bed.
These bespoke beds unlock a range of new treatment options and revenue opportunities for salons. With the rise of social media, the head spa treatment trend has surged, driven by viral videos that have ASMR qualities and appeal. By investing in these bespoke beds, salons can tap into this growing trend and attract clients eager to experience the latest in relaxation and wellness.
At Salon Supplies, we offer 0% Interest Free Finance on select furniture to help you invest in new ventures like our Head Spa Beds. For instance, with a 36-month plan for the Karisma Zenith and all optional extras, your monthly payment would be just £215 (or £50 per week). With the potential to charge around £80 per treatment on this bed, you could easily cover your weekly costs with just one client, making this a smart and profitable investment for your salon. (T&Cs apply, visit our furniture page for more info)
Every salon is unique, so it’s essential to focus on what works best for you, your business, and your clients, rather than comparing yourself to others. If you’re considering raising your prices, remember that clients who truly value your expertise will be willing to pay for your services. It's crucial to finish each day feeling accomplished and positive about your work, rather than overworked, overwhelmed, or stressed. Prioritise your well-being and ensure your business reflects the quality and care you provide.
