Make a Success of Retail
Did you know that while over 50% of people express interest in purchasing retail products from salons, only 28% actually follow through? This reveals a significant opportunity for salons. To capitalise on this gap, it’s essential to understand the strategies that can turn potential interest into actual sales.
By mastering the art of retail within your salon, you can transform your business, enhancing both client satisfaction and your profit. Let’s dive into some tips and tricks on how you can make retail a thriving success in your salon!
Don’t Sell, Consult
Use your skills and experience as a hairdresser to provide your client with a personalised consultation on product recommendations, rather than turning it into a sales pitch. Many clients are deterred by a hardsell approach, as it can come across as solely focused on making a sale. Instead, by offering tailored advice and using your expertise to suggest products that are best suited to their needs, clients will perceive the value and be more inclined to invest in them.