Retail & Consultation

Make a Success of Retail

Did you know that while over 50% of people express interest in purchasing retail products from salons, only 28% actually follow through? This reveals a significant opportunity for salons. To capitalise on this gap, it’s essential to understand the strategies that can turn potential interest into actual sales.

By mastering the art of retail within your salon, you can transform your business, enhancing both client satisfaction and your profit. Let’s dive into some tips and tricks on how you can make retail a thriving success in your salon!

Don’t Sell, Consult

Use your skills and experience as a hairdresser to provide your client with a personalised consultation on product recommendations, rather than turning it into a sales pitch. Many clients are deterred by a hardsell approach, as it can come across as solely focused on making a sale. Instead, by offering tailored advice and using your expertise to suggest products that are best suited to their needs, clients will perceive the value and be more inclined to invest in them.

Don’t Just Explain, Demonstrate

During your service with the client, make sure to use the products

you discussed during the consultation. When clients see these

products in action and observe their results firsthand, they’re more

likely to be persuaded to make a purchase. Additionally, presenting

before-and-after images of other clients’ results can further enhance

their confidence in the products. People are often more convinced by

seeing tangible evidence rather than just hearing about it.

Don’t Guess, Be Knowledgable

It’s essential to educate yourself on the products you’re selling. Don’t guess or provide inaccurate information, as this can lead to clients not seeing the benefits and losing trust in your recommendations. When you’re knowledgeable, clients are more likely to trust your advice and see real results from the products you suggest.

The Matrix Education section on the L’oreal Access app is a useful tool to become more knowledgable about Matrix products.

Don’t Push Profit, Personalise

Avoid pushing products that don’t meet your clients’ hair needs just to boost profits. Doing so will come across as insincere, and clients won’t build trust or a genuine relationship with you. Instead, focus on personalising the haircare products you recommend to align with their unique needs, showing that you genuinely care about their hair goals.

For example, adding the Matrix instacure to the routine of a client with dry and brittle hair would be a great way to personalise their haircare since it’s designed specifically to improve hair strength.

Don’t Dismiss, Follow Up

Showing genuine care for your clients is key to building strong relationships. When they feel that you truly care, they’re more likely to remain loyal and purchase products from you. A simple way to show this care is by checking in on how they’re finding the products you recommended. This not only shows

your dedication but also gives you the chance to make things right if the product isn’t working for them.