Our promise to you…

Service pledge

Read more

ASP PureTone 100ml

Product Code: 41901

Dispatch Usually Within 1 Business Day

Sale price

£6.95

Regular price

£0.00

ex. VAT

Sale price

£8.34

Regular price

£0.00

inc. VAT

  • 000 Pure Gloss - £6.95
  • 2.0 Black/Brown - £6.95
  • 4.0 Medium Brown - £6.95
  • 4.124 Dark Bitter Chocolate - £6.95
  • 4.65 Beaujolais - £6.95
  • 5.0 Light Brown - £6.95
  • 5.036 Coffee - £6.95
  • 5.4 Burnished Copper - £6.95
  • 6.0 Dark Blonde - £6.95
  • 6.007 Cool Dark Blonde - £6.95
  • 6.036 Dark Chocolate - £6.95
  • 6.124 Bitter Chocolate - £6.95
  • 6.666 Inferno - £6.95
  • 7.0 Medium Blonde - £6.95
  • 7.007 Cool Medium Blonde - £6.95
  • 7.036 Milk Chocolate - £6.95
  • 7.4 Copper Blonde - £6.95
  • 8.0 Light Blonde - £6.95
  • 8.007 Cool Blonde - £6.95
  • 8.31 Warm Ash Blonde - £6.95
  • 8.32 Warm Beige - £6.95
  • 9.00 Champagne - £6.95
  • 9.035 Caffe Latte - £6.95
  • 9.2 Very Light Violet Blonde - £6.95
  • 9.23 Pearl Blonde - £6.95
  • Almond Blonde Toner - £6.95
  • Apricot Toner - £6.95
  • Bronzed Amber Toner - £6.95
  • Beige Blonde Toner - £6.95
  • Copper Rose Toner - £6.95
  • Frosted Beige Toner - £6.95
  • Iced Blonde Toner - £6.95
  • Lilac Blush Toner - £6.95
  • Pearl Toner - £6.95
  • Rose Blush Toner - £6.95

Products from this brand can't be shipped to some addresses.

Log in to check or

ASP PureTone is a Non-Lifting Permanent and Tone on Tone colour range with 35 intermixable permanent shades and 10 (tone-on-tone) toners.

The GPS-TECnology in this unique dual action formula precisely directs colour to the optimum location - just inside the cortex when tone on tone is desired, or deep within the hair shaft for permanent, long-lasting results.

PureTone has an Ultra-Shine Formula with Shea Butter & Argan Oil and allows a kinder, more effective colour deposit.

  • More than 90% Naturally Derived
  • Silicone Free
  • Suplhate Free
  • Mineral Oil Free
  • Alcohol Free
  • Paraben Free
  • Wax Free
  • 100% Vegan
  • No Ammonia
  • Zero Damage

Apply to Dry or Clean, Towel Dried Hair

Cream Activator - Full Head Colour, Up to 100% White Coverage, Root Stretches/Taps, Technical Applications

Liquid Activator - Quick Application on all Hair Lengths, Up tp 70% White Hair Blending

Up to 25min Development Time for ALL Applications *
*Some applications require visual development. See full instructions.


Use PureTone Toners on pre-lightened or natural blonde hair - Apply to Clean, Towel Dired Hair

Cream Activator - Full Head Colour, Root Stretches/Taps, Technical Toning Applications, Up to 50% White Hair Blending

Liquid Activator - Quick Application, Glossing, Glazing, Up to 30% White Hair Blending