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This dual-force shampoo contains max-strength violet micro-pigments that instantly knock out brassy tones whilst our unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical.
Lather evenly through wet hair and leave for 1 minute to banish brassy tones, or up to 5 minutes for maximum results. Rinse thoroughly and follow with Clean Blonde Damage Rewind Conditioner to build up hair defences and lock in shimmery cool tones.
Avoid contact with eyes, skin and absorbent materials. If possible, use gloves as staining may occur.